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Global Campaign Specialist
Posted on 5/27/2022
INACTIVE
Locations
Everett, MA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Marketing
Sales
Salesforce
SEO
Requirements
  • 3-6 years of experience building multi-channel demand gen campaigns
  • Strong analytical and problem solving skills
  • Proficiency in the latest digital marketing tools, like Salesforce, Marketo, 6Sense, and Clari
  • Ability to adapt to Salsify's fast-paced environment and a passion for building relationships with internal customers (sales and BDR teams)
  • Experience measuring multi-touch campaign attribution a plus!
Responsibilities
  • Collaborate with internal stakeholders like product, content, corporate marketing and sales to develop a plan to achieve our strategic top of funnel goals
  • Understand and execute the campaign methods to bring in net new contacts and create awareness for audiences
  • Identify new channels to reach our target audience, test campaigns and analyze effectiveness
  • Integrate top of funnel engagements with the field marketers to ensure activities are being effectively utilized
  • Work with the content and product marketing teams to conceptualize and develop new offers that will attract and engage prospects and support new product launches/releases
  • Use analytics tools to examine success and improve campaigns on an ongoing basis
  • Work with the web and SEO/SEM teams to execute top of funnel campaigns
  • Understand and report against top of funnel waterfall metrics and conversion rates in partnership with Business Operations
Salsify
Product experience management platform
Company Overview
Salsify empowers brands by providing tools to track and analyze inventories, presentation, and sales of goods on digital shelves.