Senior Lifecycle Marketing Manager
Contract
Posted on 3/19/2024
Course Hero

1,001-5,000 employees

Online platform providing comprehensive study resources and guides
Company Overview
Course Hero stands out as a leading online learning platform, offering a vast array of over 60 million course-specific resources across a wide range of subjects, making it a comprehensive hub for student learning. The company's culture is deeply rooted in collaboration and support for educators, enhancing classroom learning and driving student success. Their competitive advantage lies in their extensive resource base, their commitment to deep learning, and their active role in helping students achieve their academic goals.
Education

Company Stage

Series C

Total Funding

$862.6M

Founded

2006

Headquarters

Redwood City, California

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

0%

2 year growth

32%
Locations
Remote in USA • Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Tableau
Marketing
Looker
HTML/CSS
Google Analytics
CategoriesNew
Growth Marketing
Growth & Marketing
Requirements
  • Earned a BA/BS degree
  • 5+ years of relevant work experience including working with an enterprise-level CRM platform (Braze experience preferred)
  • Advanced knowledge of HTML and CSS, including mobile-responsive templates and experience with a scripting language (Liquid, AMPScript, Free Marker, etc.)
  • Familiarity with data concepts such as APIs, JSON, ETLs, etc.
  • Knowledge of the Martech landscape and an ability to learn new systems quickly
  • Experience with measurement tools like Tableau, Looker Data Studio, Amplitude, AppsFlyer, Google Analytics.
  • Experience successfully building and maintaining sophisticated, multi-channel experiences and multivariate A/B tests
  • Passionate about building scalable solutions that drive long-term impact
  • Highly communicative, diligent, have strong time management and organizational skills, and an ability to work with a sense of urgency
  • Self-starter who’s also comfortable working in a highly collaborative environment.
  • Resilient multitasker who consistently meets deadlines and is comfortable with shifting timelines and priorities
Responsibilities
  • Collaborate cross-functionally with product managers, creative teams, and engineers to develop scalable multi-channel marketing campaigns using html, css, liquid, responsive modular templates, and other tools
  • Plan and develop lifecycle marketing strategies and user flows to engage, convert, and retain users
  • Implement complex, multivariate A/B tests, monitor and analyze performance, and make optimization recommendations
  • Create and optimize segmentation and content personalization strategies by leveraging user insights and business data.
  • Proactively identify gaps in process and infrastructure, propose solutions, and ultimately, improve production efficiency
  • Build and maintain process documentation, establish best practices, and improve production efficiency
  • Analyze results, determine benchmarks, and provide regular performance updates in order to assess business impact and make recommendations
  • Work closely with growth marketing leadership to define OKRs, contribute to annual and quarterly plans, and suggest and implement growth initiatives