Senior Lifecycle Marketing Manager @ Course Hero

We are looking for an experienced Senior Lifecycle Marketing Manager to deliver on content growth initiatives and help expand our marketing channels. This is a 12 month contract position reporting to the Group Manager of Lifecycle Marketing. You’ll help deliver an outstanding customer experience through lifecycle channels like email, push notifications, and in-app messages. In this role you’ll produce engaging and effective lifecycle programs, expand infrastructure, and collaborate with partners to elevate the lifecycle marketing program and help the business reach its goals.

This is a contract position requiring a commitment of 40 hours per week, with availability to attend meetings during regular business hours, as needed.. This assignment will start in June 2024 and lasts 12 months.

Here are some ways you’ll make an impact:

Engage product managers, creative teams, and engineers to develop scalable multi-channel marketing campaigns using html, css, liquid, responsive modular templates, and other tools
Provide expertise on lifecycle marketing strategies and user flows to engage, convert, and retain users
Implement complex, multivariate A/B tests, and make optimization recommendations
Create and optimize segmentation and content personalization strategies
Leverage Braze to send high-quality, user-focused email, push, and in-app messages
Work with engineering teams to develop infrastructure to power engaging user experiences and strong business outcomesHelp ideate on campaigns and growth tactics to contribute to annual and quarterly plans

Are you our next Senior Lifecycle Marketing Manager?

5+ years of relevant work experience including working with an enterprise-level CRM platform (Braze experience preferred)
Advanced knowledge of HTML and CSS, including mobile-responsive templates and experience with a scripting language (Liquid, AMPScript, Free Marker, etc.)
Familiarity with data concepts such as APIs, JSON, ETLs, etc.
Knowledge of the Martech landscape and an ability to learn new systems quickly
Experience with measurement tools like Tableau, Looker Data Studio, Amplitude, AppsFlyer, Google Analytics.
Experience successfully building and maintaining sophisticated, multi-channel experiences and multivariate A/B tests

Bonus Points:

Experience with Braze
Proficient with SQL
Experience with Javascript

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In accordance with Colorado law, the base salary for this role if filled within Colorado is as follows.

Colorado Pay Range

$52—$81 USD

In accordance with Washington law, the base salary for this role if filled within Washington is as follows.

Washington Pay Range

$52—$81 USD

Equal Employment Opportunity Statement (EEO)

We are an equal opportunity employer and value diversity and inclusion within our company.We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or ability status. We will ensure that individuals who are differently abled are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment as provided to other applicants or employees. Please contact us to request accommodation.

About Course Hero:

Course Hero is on a mission to help students graduate, confident and prepared. The online learning platform offers over 60 million course-specific study resources created by and for students and educators, as well as 24/7 tutor help. More than 65,000 verified college educators use Course Hero to collaborate with other faculty and share resources to hone new strategies for instruction. Everyday, students, educators and tutors help more than 20 million students make every study hour count.

Join us on our mission!

6 month growth

1 year growth

2 year growth

Benefits