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Content Marketing Manager
Posted on 4/12/2022
Atlanta, GA, USA
Experience Level
Desired Skills
Business Strategy
Social Media
  • Perspective: You're able to place yourself in the shoes of a prospective buyer at any point in the journey and understand what matters most to them and how best to communicate our solution
  • SEO-Expertise: You're comfortable and confident in building a content strategy based on keyword research to position Popmenu ahead of competitors - ensuring all content is rooted in keyword data
  • Willingness to be Hands-On: We all have to lean in. This position will create a significant amount of content in partnership with internal and external resources
  • A Strong Sense of Curiosity: The ability to see potential in an idea/product/feature and know how to present that to the ideal audience and convert
  • Outstanding Communication Skills: You're a natural storyteller and have a knack for tapping into the emotional needs of prospects with strong copy
  • Organizational Skills: You're able to juggle multiple initiatives at once
  • Start-up Ready: You have the confidence and problem-solving skills to be effective in situations with limited information
  • You have a passion for restaurants, dining out, and helping independent restaurant owners grow their business and solidify their position as staples of our communities
  • Producing a steady flow of engaging and meaningful content to communicate new, existing, or enhanced Popmenu features and thought leadership: articles, emails, case studies, landing pages, ebooks, ads, sales materials, interactive experiences, video, social media content, presentations and more
  • Defining a long-term content strategy to raise awareness of Popmenu, drive relevant organic traffic to our site (SEO), and increase conversions through our funnel by impacting key points in a buyer's journey
  • Working closely with the Head of Communications on executive communications, drafting bylines for C-suite for third-party sites and Popmenu channels
  • Approaching content through an SEO lens, leveraging your own expertise in this area as well as working with an outside firm to develop keyword targets and demand gen pages
  • Working hand-in-hand with our in-house graphic designer, constructing necessary briefs, and sharing or collecting feedback when needed
  • Building and maintaining an active content calendar and associated workflows to ensure deadlines are met and new needs are properly prioritized
  • Hypothesizing, testing, measuring, optimizing, and scaling our marketing content in partnership with the marketing team
  • Building trusted relationships with team members across departments to understand the business strategy, business challenges or objectives, and timing for content needs
  • Bottom Line • This role is focused on crafting the right message for all the different points in a buyer's journey

201-500 employees

Restaurant menu technology