Lifecycle Communications Manager

Job Description Summary

The Lifecycle Communications Manager is the college’s expert in crafting and delivering strategic, student-centered digital campaigns that drive enrollment. This role blends creative communications with thoughtful planning using email, SMS, and other digital touchpoints to guide prospective students from initial inquiry through matriculation. The Manager ensures communications are engaging, timely, and aligned with enrollment goals, while also serving as a strategist and hands-on implementer.

Working closely with recruitment, admissions, and student services, this position translates campaign concepts into high-performing digital journeys. The ideal candidate brings both a strategic marketing mindset and the technical fluency needed to maximize the capabilities of CRM and marketing automation platforms, while demonstrating creativity and skill in writing and designing compelling emails.

Entity

Medical University of South Carolina (MUSC - Univ)

Worker Type

Employee

Worker Sub-Type​

Classified

Cost Center

CC000208 CHP - Communications

Pay Rate Type

Salary

Pay Grade

University-06

Pay Range

47,588.00 - 67,817.00 - 88,047.000

Scheduled Weekly Hours

40

Work Shift

Job Description

Job Duties

Campaign Strategy, Planning, and Content Development (30%)

Lead the development of long-term nurture strategies and communication frameworks that align with recruitment and enrollment goals.

Collaborate with recruitment, admissions, and student services to identify key communication milestones across the student lifecycle.

Write, edit, and design engaging email content that aligns with brand standards and resonates with prospective students.

Integrate both email and SMS into multi-channel campaigns that deliver timely, relevant, and personalized messages.

Maintain a campaign calendar that coordinates strategic nurture flows with short-term deadlines, events, and announcements.

Recommend innovative approaches for personalization and engagement.

Campaign Setup and Execution (30%)

Build, design, schedule, and monitor campaigns within the university’s CRM and digital communication platforms.

Configure automation logic, triggers, and workflows that move students through the inquiry-to-enrollment pipeline.

Ensure communications meet brand, accessibility, and compliance standards.

Partner with technical teams or external vendors as needed to troubleshoot and enhance campaign functionality.

Performance Analysis and Optimization (15%)

Track and analyze campaign results, including open rates, click-through rates, SMS responses, conversions, and unsubscribe activity.

Conduct A/B testing to refine content, subject lines, designs, and timing.

Use data insights to recommend adjustments that improve campaign efficiency and enrollment outcomes.

Process Improvement and Workflow Management (10%)

Develop standardized processes, templates, and checklists for campaign execution.

Identify opportunities to streamline workflows and leverage automation for efficiency.

Document best practices to ensure scalability and consistency across programs.

Cross-functional Collaboration and Stakeholder Communication (10%)

Serve as a key liaison with recruitment, admissions, student services, and IT to align strategies and communication needs.

Lead regular planning sessions to ensure campaign activities are coordinated and on schedule.

Provide clear communication about campaign progress, outcomes, and areas for improvement.

Compliance andCampaignReporting (5%)

Ensure all communications comply with federal and institutional regulations (FERPA, CAN-SPAM, ADA).

Support colleagues with training on communication best practices and system capabilities.

Provide campaign performance reports and insights to leadership for strategic decision-making.

Preferred Qualifications

Bachelor’s degree in marketing, communications, or a related field required.

2-4years of experience developing, writing, and designing digital campaigns (email + SMS), preferably in higher education or a mission-driven setting.

Strong understanding of lifecycle communications, campaign strategy, and enrollment-focused messaging.

Experience with CRM platforms (e.g., Slate, Salesforce) and digital communication tools.

Skilled in writing, email design, campaign strategy, project management, and cross-functional collaboration.

Excellent communication skills with attention to clarity, tone, and student engagement.

Analytical thinker who can use data to inform decisions and improve performance.

Knowledge of compliance, accessibility, and data privacy standards for digital communications.

Additional Job Description

Minimum Requirements: A bachelor's degree and two years relevant program experience. Physical Requirements: (Note: The following descriptions are applicable to this section: Continuous - 6-8 hours per shift; Frequent - 2-6 hours per shift; Infrequent - 0-2 hours per shift) Ability to perform job functions in an upright position. (Frequent) Ability to perform job functions in a seated position. (Frequent) Ability to perform job functions while walking/mobile. (Frequent) Ability to work indoors. (Continuous) Ability to work outdoors in all weather and temperature extremes. (Infrequent) Ability to work in confined/cramped spaces. (Infrequent) Ability to perform job functions from kneeling positions. (Infrequent) Ability to squat and perform job functions. (Infrequent) Ability to perform 'pinching' operations. (Infrequent) Ability to fully use both hands/arms. (Frequent) Ability to perform repetitive motions with hands/wrists/elbows and shoulders. (Frequent) Ability to reach in all directions. (Frequent) Possess good finger dexterity. (Continuous) Ability to maintain tactile sensory functions. (Continuous) Ability to lift and carry 15 lbs., unassisted. (Infrequent) Ability to lower objects, up to 15 lbs., from height of 36 inches to floor level, unassisted. (Infrequent) Ability to push/pull objects, up to 15 lbs., unassisted. (Infrequent) Ability to maintain 20/40 vision, corrected, in one eye or with both eyes. (Continuous) Ability to see and recognize objects close at hand. (Frequent) Ability to see and recognize objects at a distance. (Frequent) Ability to determine distance/relationship between objects; depth perception. (Frequent) Good peripheral vision capabilities. (Continuous) Ability to maintain hearing acuity, with correction. (Continuous) Ability to perform gross motor functions with frequent fine motor movements. (Frequent)

If you like working with energetic enthusiastic individuals, you will enjoy your career with us!

The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.

Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees