Full-Time

Senior Paid Media Specialist

2U

2U

1,001-5,000 employees

Empowering global education with high-quality digital learning.

Education

$70,000 - $85,000

Bonus, Employee Stock Purchase Plan

Senior

Remote in USA + 1 more

Required Skills
Data Science
Marketing
Data Analysis
Requirements
  • 3+ years of experience in digital media management preferably in an agency setting
  • Experience in managing a portfolio of monthly media spend exceeding $500k across paid social and display channels such as Facebook, LinkedIn, Google, etc.
  • Strategic execution experience across tactics including prospecting, remarketing, CTV/video, streaming audio
  • Strong understanding of programmatic technologies and platforms with experience in DSPs like DV360
  • Excellent analytical skills and data-driven approach to media
  • Experience leveraging marketing/analytics tools, preferably Tableau and GA
  • Bachelor's degree or higher
Responsibilities
  • Manage a monthly budget ~$1MM of paid media spend
  • Responsible for the execution, analysis and optimizations for a large portfolio of paid media campaigns (Google display, Facebook, LinkedIn etc.)
  • Develop data-driven media plans & segmentation strategies across multiple paid media channels
  • Work collaboratively with demand generation analysts to ensure that program performance is in line with top-funnel, mid-funnel, and down-funnel targets
  • Continually works on and/or owns cross-functional projects as designated by leadership (ex. Creative analysis implementation, etc.)
  • Execution of the full lifecycle of testing new scalable prospecting driving opportunities & growth plans across verticals (ex. scaling a new channel, data science integration, etc.)
  • Responsible for moving the business forward, beyond BAU media management, through media innovation
  • Full ownership over large-scale strategic initiatives that has a portfolio wide impact on the business

2U is a leading company in the online education sector, connecting over 76 million learners with top-tier universities and industry experts, providing a comprehensive, free-to-degree online education. The company places a strong emphasis on student success, designing their approach to yield transformative outcomes, whether for online course applicants or degree-program graduates seeking career advancement. This focus on student achievement, coupled with partnerships with prestigious educational institutions, gives 2U a competitive edge in the rapidly growing field of online education.

Company Stage

N/A

Total Funding

$426.9M

Headquarters

Lanham, Maryland

Founded

2008

Growth & Insights
Headcount

6 month growth

-8%

1 year growth

-9%

2 year growth

0%
INACTIVE