The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization.
Responsibilities:
Plan, execute, manage, and optimize programmatic media campaigns for agency clients (e.g. auction/exchange based performance media, Display, Mobile or Video audience-based buying, remarketing campaigns, Facebook, Twitter, Instagram, Pinterest or LinkedIn promotions) independently
Effectively communicate digital strategies, rational, and proposals for current and new clients
Demonstrate diligence, attention to detail and adherence to Starcom’s best practices throughout the full digital campaign life-cycle
Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
Assist in the development of client-facing campaign performance reports including data quality and insight development
Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch
Traffic campaign tags into Demand Side Platforms (DSPs), Social API technology, or other ad technology environments
Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance
Provide weekly and monthly auditing reports to agency stakeholders & actualize bill/pay systems when applicable
Develop a rapport with the broader Starcom digital Activation, Strategy and Analytics teams
Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
Actively engage with Analysts by coaching, managing, and educating them on new technologies, digital advertising principals and client services skills
Work with technology partners in order to secure support for daily campaign management and implementation questions
Bachelor’s degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
1+ years of directly related experience preferably in programmatic media
Working knowledge in technologies such as The Trade Desk, DoubleClick Bid Manager, TTD, AOP, AAP and Facebook and Twitter APIs
Understanding of traditional and interactive media planning elements
Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
Strong analytics, organizational, and communication skills
Strong project management skills
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel