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Full-Time

Senior Director

Business Development, Programmatic Adtech

Posted on 4/18/2024

Cognitiv

Cognitiv

51-200 employees

AI-powered deep learning advertising platform

AI & Machine Learning

Compensation Overview

$190k - $210kAnnually

+ Equity

Senior, Expert

New York, NY, USA

Category
Brand & Creative Marketing
Growth Marketing
PR & Communications
Growth & Marketing
Required Skills
Market Research
Sales
Marketing
Requirements
  • 8+ years of business development or sales experience in marketing, ad tech, and advertising research
  • Experience selling into media, marketing, and insight leaders in various verticals
  • Revenue growth driving experience and experience bringing new products to market
  • The ability to build strong consultative relationships with clients
  • Must be a self-starter
Responsibilities
  • Proven track record and success in conceptualizing and executing deep, strategic partnerships in ad tech/programmatic
  • Identify key strategic partners and new business opportunities and create actionable plans to capitalize on them
  • Conduct market research and analysis to stay abreast of industry trends and competitive landscapes
  • Cultivate and maintain relationships with key prospects, stakeholders, and industry leaders
  • Negotiate and structure partnership agreements to maximize mutual benefit and drive revenue growth
  • Attend industry conferences and networking events to generate new leads
  • Leverage current network to generate business development opportunities
  • Advocate for Cognitiv with future partners and work closely with our product team to guide successful product integration with Cognitiv’s platforms
  • Lead the negotiation and closure of strategic deals, contracts, and partnerships that drive against business goals, fuel revenue generation and contribute to Cognitiv’s growth
  • Collaborate closely with cross-functional teams to ensure alignment and seamless execution of BD initiatives
  • Monitor industry trends, competitor activities, and market dynamics to identify potential risks and opportunities, adapting the business development strategy accordingly
  • Develop and maintain a robust pipeline of partners and opportunities
  • Provide leadership, guidance, and mentorship to the broader team, fostering a culture of collaboration, innovation, and professional growth
  • Meeting quarterly revenue sales targets

Cognitiv offers a deep learning advertising platform that leverages AI capabilities to predict consumer behavior and enhance marketing performance, enabling advertisers to connect with their target audience in more precise, relevant, and impactful moments at scale. The company's NeuralMind™ platform automates the training of deep learning models for personalized, scalable outcomes.

Company Stage

Pre-seed

Total Funding

$5M

Headquarters

null, null

Founded

2015

Growth & Insights
Headcount

6 month growth

23%

1 year growth

42%

2 year growth

88%
INACTIVE