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Full-Time

Media Planner

Posted on 2/24/2024

MediaLab

MediaLab

51-200 employees

Acquires and develops global media brands

Junior

New York, NY, USA

Category
Project Management
Strategy Development
Business & Strategy
Growth & Marketing
Required Skills
Sales
Marketing
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides
Requirements
  • 1+ year of media planning experience in digital at an agency or publisher
  • Proficient in Microsoft Excel
  • Strong Microsoft PowerPoint / Keynote skills
  • General knowledge of ad specs
  • Willingness to work outside of normal business hours, when needed
  • Proficient in Mediaocean Prisma for Sellers
  • Advertising Operations experience with Third-Party Ad Serving platforms/Rich Media providers (OAS, DFP/DFA/DART, Atlas, PointRoll, Eyeblaster, Eyewonder, Sizmek, IAS, Double-Verify, MOAT)
Responsibilities
  • Support Sales team with day-to-day RFP and RFI submissions
  • Participate in brainstorming sessions with internal Sales, Marketing, and Branded Content teams to develop client proposals
  • Build strategic media plans in both MediaLab and client templates with a strong focus on execution feasibility and client KPIs
  • Work closely with Ad Ops to confirm ad inventory and accurately forecast availability for client proposals
  • Fill out internal budget sheets and client-facing ad specs documents to accompany media plans
  • Respond to spec-related questions, as well as general media plan inquiries from clients and internal teams
  • Revise media plans based on client feedback and budget adjustments
  • Support Account Management with campaign implementation tasks including creating Insertion orders in MediaLab template, reviewing the accuracy of client-issued Insertions Orders, inputting media plans into the order management system, and confirming ad inventory for sold programs
  • Prepare for and attend internal kick-off calls. Present the media plan and social distribution elements during internal kick-off calls, ensuring all key details are communicated to the Account Manager and all post-sale stakeholders
  • Support with administrative tasks that relate to revenue-generating initiatives

MediaLab is a media and technology company that acquires and develops global brands, leveraging technology to enhance its portfolio. The company operates as a unique combination of private equity, holding company, and operating entity, utilizing technology to grow its properties and brands.

Company Stage

Series A

Total Funding

$200.5M

Headquarters

Santa Monica, California

Founded

2018

Growth & Insights
Headcount

6 month growth

6%

1 year growth

2%

2 year growth

40%
INACTIVE