Lifecycle Marketing Manager

About the RoleSignos is a direct-to-consumer and business-to-business program that helps people make healthier decisions while improving their metabolic health. Join a small but mighty cross-functional and collaborative marketing team.

This role is ideal for someone with a unique combination of creativity and analytical thinking who can take current efforts to the next level. Reporting to the Head of Marketing, this position will help members understand how their everyday habits impact energy levels, mental focus, and overall health.

The Lifecycle Marketing Manager will play a key role in shaping both acquisition and retention strategies, bringing the Signos brand story to life while optimizing campaigns for engagement and long-term success. From ideating and executing campaigns to analyzing performance and refining messaging, this role will focus on creating meaningful member experiences that deliver real results.

The Opportunity

• Create multi-channel member journeys that feel impactful and not overwhelming across email, SMS, push, and emerging channels
• Execute weekly email campaigns, managing briefs, copywriting, design collaboration, and HTML build
• Act as a campaign execution lead for lifecycle projects by overseeing the campaign calendar and Asana to ensure design, copy, development, and deployment happen on time
• Develop and test new messaging strategies, experimenting with multiple hypotheses to determine what drives engagement, conversions, and better member experiences
• Partner with analytics to drive reporting and optimization, tracking KPIs, reporting on campaign effectiveness, and adjusting strategies accordingly
• Manage select vendor relationships and non-automated data feeds

Requirements

• 4+ years in consumer lifecycle marketing, user engagement or retention
• Background in ecommerce a must; app and/or subscription experience preferred; health and wellness or luxury a bonus 
•  A mix of B2C and B2B experience a must
• Experience with Iterable, Mode, Google Analytics, Parcel, Asana preferred; diverse experience with similar tools will be considered
• Comfortable with Claude or ChatGPT desktop tools and an AI workflow to execute on both copy and design, while keeping a human touch
• Knowledge of dynamic templating/personalization a must
• Strong analytical and problem solving skills
• Excellent written and verbal communication skills
• Basic to intermediate HTML and CSS skills (AI assisted execution is also great)
• Solutions over problems attitude a must to succeed in this role
• Light knowledge of CAN SPAM, CCPA, MPP, and other legal and industry challenges a bonus