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Full-Time

Senior Product Manager

Posted on 6/27/2024

Live Ramp

Live Ramp

1,001-5,000 employees

Identity platform for people-based marketing

Data & Analytics
Consulting
Industrial & Manufacturing
Enterprise Software
Cybersecurity

Compensation Overview

$120k - $177kAnnually

Senior

Seattle, WA, USA

Category
Product Management
Product
Required Skills
Agile
Communications
SCRUM
Requirements
  • 3-5 years of prior Product Management experience working with data warehouses, clouds, or AdTech platforms
  • Bachelor's or Master of Science in Computer Science, Information Systems, Business or related degree
  • Ability to lead demonstrations for technical audiences
  • Proven ability to create product artifacts, including: Product requirement documents (PRD), epics, opportunity assessments, and OKRs
  • Proven ability to work within sprints and other Agile Scrum ceremonies
  • Understanding of Product Development Lifecycle (PDLC)
  • Basic coding and software development understanding
  • Prior experience as a software engineer or developer is a plus
  • Knowledge of the AdTech domain
  • Excellent written and verbal communication skills
Responsibilities
  • Own the vision and strategy for Marketplace Seller Experiences at LiveRamp
  • Develop quarterly OKRs and actively manage dependencies across teams
  • Conduct product discovery to determine customer needs and pain points
  • Gather and translate discovery findings into technical requirements
  • Work closely with other Product Managers responsible for Activation, Ingestion, Clean Rooms, Data Catalog, and Partner Apps
  • Work closely with commercial teams responsible for Data Sellers and Data Partners
  • Identify market trends, innovation areas, and competitor activity
  • Support the discovery and implementation of additional channels of Marketplace activity and new use cases for Marketplace Sellers to offer value
  • Lead sprint ceremonies for multiple globally distributed scrum teams
  • Act as the thought leader and technical ambassador for LiveRamp’s Marketplace Sellers, Partners, and users

LiveRamp offers an identity platform that connects people, data, and devices for effective marketing. This platform supports people-based marketing, allowing businesses to target their audiences more accurately. LiveRamp operates on a subscription model, providing services like data onboarding and identity resolution to help clients unify and analyze their data. The company aims to empower businesses to use data responsibly while enhancing customer experiences.

Company Stage

N/A

Total Funding

$182.6M

Headquarters

San Francisco, California

Founded

2011

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Simplify's Take

What believers are saying

  • LiveRamp's partnerships with major players like Google Cloud and Amazon Ads position it as a leader in data collaboration and identity resolution.
  • The company's expansion into the APAC market and the launch of its next-generation platform indicate strong growth potential.
  • Recent strategic investments and acquisitions, such as the acquisition of Habu, bolster LiveRamp's capabilities and market position.

What critics are saying

  • The rapidly evolving privacy regulations could pose challenges to LiveRamp's data-driven business model.
  • The competitive MarTech landscape requires continuous innovation to maintain a leading position.

What makes Live Ramp unique

  • LiveRamp's focus on identity resolution and data connectivity sets it apart in the MarTech sector, enabling precise people-based marketing.
  • The company's strong emphasis on privacy and responsible data use is a significant differentiator in today's privacy-conscious market.
  • LiveRamp's extensive ecosystem of partnerships and integrations, including recent collaborations with Google Cloud and Amazon Ads, enhances its platform's capabilities and reach.
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