Growth Marketing Lead

About OffSec

Founded in 2007 by the creators of Kali Linux, OffSec (formerly known as Offensive Security) is the leading provider of continuous professional and workforce development, training, and education for cybersecurity practitioners. OffSec’s distinct pedagogy and practical, hands-on learning help organizations fill the infosec talent gap by training their teams on today’s most critical skills.

Become a part of our global presence and work from anywhere! With customers in 150+ countries and team members across 40+ countries, OffSec fosters a global, remote-first culture that values innovation and diversity. Our team includes internationally recognized cybersecurity experts, speakers, and professionals from top enterprises and government agencies.

Excited about our mission and what we do? Apply and join us!

About the Job

OffSec is seeking a results-oriented, data-savvy Growth Marketing Lead – EMEA to own and drive our regional marketing initiatives across Europe, the Middle East, and Africa. This person will be at the helm of field marketing, campaign execution, partner co-marketing, and event strategy in the region.

You’ll partner closely with the Senior Manager of B2B Marketing Growth, the Head of Global Communities & Events, and EMEA Sales leadership to deliver hard-hitting, pipeline-generating programs. The ideal candidate is equally strong in strategic planning, hands-on execution, and ROI measurement—and thrives in a fast-moving, remote-first environment.

Duties and responsibilities

Regional Marketing Ownership

• Lead and execute the regional marketing strategy for EMEA, focused on demand generation, campaign activation, and sales alignment.
• Work hand-in-hand with the EMEA Sales team to support pipeline growth, territory-specific programs, and ABM efforts.
• Collaborate with the Senior Manager of B2B Marketing Growth to design and execute impactful, campaign-driven programs tailored to EMEA audiences.
• Be the regional expert—surface competitive insights, local buyer behavior, and market opportunities.

Partner Marketing & Ecosystem Engagement

• OwnEMEA partner marketing initiatives, collaborating with MSSPs, VARs, training centers, and alliances.
• Develop co-branded campaigns, manage joint event participation, and build scalable partner toolkits.
• Report on partner engagement and track ROI across initiatives.

Event Marketing & Community Chapter Growth

• Plan, execute, and optimize OffSec’s regional events strategy—including trade shows, regional field events, workshops, and partner activations.
• Collaborate with the Head of Global Communities & Events to launch and support local OffSec community chapters across key cities in EMEA.
• Own post-event workflows: lead capture, follow-up strategy, and comprehensive ROI reporting.
• Ensure all events embody OffSec’s brand and mission to grow the offensive mindset.

Content, Copy, and Localization

• Write and adapt compelling copy for email, web, ads, and event promotion that speaks to regional audiences and adheres to OffSec’s voice.
• Collaborate with product marketing and design to develop high-impact regional content.
• Be agile in generating lightweight assets when needed.

Reporting & Optimization

• Use HubSpot, Salesforce, and analytics tools to track campaign and event performance from lead to revenue.
• Analyze and report on both campaign and event ROI regularly—optimize continuously based on funnel impact.
• Manage the EMEA marketing budget with precision and accountability.

Qualifications

• 4–6 years of experience in B2B regional marketing, with strong exposure to the EMEA market.
• Cybersecurity or SaaS industry experience is required—you understand the buyer, market dynamics, and sales cycle in technical verticals.
• Proven experience in field marketing, partner marketing, and event execution.
• Deep understanding of ROI measurement, pipeline influence, and lead lifecycle metrics.
• Hands-on experience with Salesforce, HubSpot, and marketing analytics platforms.
• Excellent copywriting skills and content localization know-how.
• Highly collaborative and self-directed; thrives in distributed, remote-first teams.
• Must live in the EMEA region.

Working conditions

This role is a full-time salaried position. Work hours for this position are flexible and will be performed from a home office.

Direct reports

This position will have no direct reports.

EEO

OffSec provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.