Growth Marketing Manager

Job Description

We are seeking a strategic, analytical, and creative Growth Marketing Manager to lead customer acquisition and lifecycle engagement across our HCP audience and B2B (pharma/agency) marketing segments. This role will be instrumental in scaling our endemic HCP audience and fueling top-of-funnel growth for our commercial business.

You will own and optimize multichannel campaigns—from SEO and paid acquisition to onsite conversion, lead gen funnels, and campaign experimentation. The ideal candidate brings a performance-first mindset with a sharp understanding of both HCP and media buyer dynamics in digital healthcare media.

Key Responsibilities

HCP Audience Growth

• Drive growth of MDLinx’s endemic HCP audience through SEO, referral, paid acquisition, social, newsletter, and partnerships
• Develop and execute acquisition strategies that align with audience segmentation, content consumption trends, and specialty focus
• Build and optimize onboarding flows and lifecycle journeys that drive repeat visits, registration, and engagement
• Partner with product and editorial teams to create feedback loops between engagement behavior and content strategy

Commercial Growth Support (B2B)

• Support lead generation and nurture campaigns targeting pharma brand marketers, media agencies, and omnichannel strategists
• Support sales and client success to align messaging, capture new business opportunities, and improve conversion
• Develop growth experiments for new offerings (e.g., Flashpoint, Smartest Doc, peer-led campaigns) to test traction and scale

Performance Optimization

• Partner with data analyst to develop dashboards to monitor key growth metrics (traffic, conversion, retention, cost per Growth, engagement depth)
• Design and run A/B tests across landing pages, email funnels, CTAs, and onboarding journeys
• Work with analytics, engineering, and martech to enhance tracking, attribution, and personalization

Marketing Technology Management:

• Partner with martech lead to evaluate and manage marketing technology tools to enhance campaign performance, measurement, and reporting.

Stakeholder Collaboration: Workclosely with internal teams, including content, design, and sales, as well as external partners, to ensure alignment and effectiveness of marketing strategies.

Qualifications

• 5–7 years in growth marketing, performance marketing, or lifecycle marketing—preferably in healthtech, media, or B2B SaaS
• Proven success driving acquisition and engagement across paid, owned, and organic channels
• Strong skills in A/B testing, marketing automation, email/CRM, SEO, Google Analytics, and campaign experimentation
• Experience working cross-functionally with content, product, analytics, and sales teams
• Familiarity with HCP audiences, pharma marketing, and compliance-sensitive environments
• Advanced Marketing Knowledge: Deep understanding of omnichannel marketing principles, strategies, and best practices.
• Email and Text Marketing Expertise: Proven experience in developing and executing successful email and text marketing campaigns.
• Analytical & Measurement Skills: Strong ability to analyze data, generate insights, and make data-driven decisions. Ability to lead marketing performance reporting, including development of a strategic framework for reporting marketing impact back to the business.
• Communication Skills: Excellent communication and collaboration abilities for effective stakeholder management.
• Technological Proficiency: Familiarity with marketing technology platforms and tools, with the ability to leverage them for campaign success. Strong experience or comfort with marketing automation and data platforms.
• Creative Problem-Solving: Ability to develop innovative solutions to complex marketing challenges.
• Project Management: Strong project management skills, with the ability to manage multiple initiatives simultaneously.
• Leadership: Proven leadership abilities to manage and mentor a team, fostering a collaborative and high-performing work environment.