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Director – Member Growth Content Marketing
Confirmed live in the last 24 hours
Remote in USA
Experience Level
Desired Skills
Data Analysis
  • 8+ years of relevant B2C marketing experience
  • Strong commercial/growth mindset and passion for the end user
  • Experience developing content strategies and user personas
  • Experience with A/B testing and data analysis
  • Develop and own member-facing messaging, and the content strategy to drive enrollment
  • Create member personas to drive the prioritization of our content strategy
  • Craft clear and concise messaging that brings the value of Maven to life for potential members
  • Build a plan for ongoing member message testing and optimization
  • Develop a strategy to nurture and convert eligible members
  • Serve as a subject matter expert to other members of the Member Growth Marketing team, ensuring that key content and consistent messaging are being leveraged
  • Manage the email platform for Member Growth Marketing, advising on best practices for outreach
  • Measure the results of your work to inform future content themes and messages
Desired Qualifications
  • Healthcare or benefits experience; B2B2C focus a plus
  • Experience with Braze or similar email marketing platform
  • Start-up experience
Maven Clinic

201-500 employees

Virtual clinic
Company Overview
Maven Clinic's mission is to change the health of the world — one woman, one family at a time. They believe by improving care for women and families, they can build a more equitable healthcare system and a better world for all.
  • Unlimited paid time off
  • 14 weeks fully paid parental leave and return-to-work plan
  • Market-based compensation and equity
  • Medical, dental, and vision plans (100% covered options)
  • Free membership with One Medical
  • Free access to Maven, with credits for friends and family
  • 401(k) match
  • Paid month-long sabbatical after 5 years
Company Core Values
  • Keep healthcare human - Meet people where they are with empathy and compassion.
  • Walk through walls - Think big, set ambitious goals, and relentlessly pursue impact.
  • Embrace a service mindset - Go the extra mile in support of our members, providers, clients, and each other.
  • Lead with data - Follow the numbers to make good decisions, iterate, and track outcomes.
  • Continuously learn, including about ourselves - Be humble and seek diverse perspectives.
  • Move fast—better care can't wait - Demonstrate urgency to make an impact on behalf of families everywhere.