Director – Integrated Brand Marketing

Posted on 9/26/2023

INACTIVE

1,001-5,000 employees

Designs and manufactures high-performance outdoor apparel and equipment.

Company Overview

Arc'teryx Equipment stands out for its unwavering commitment to design, craftsmanship, and performance, specializing in high-performance outerwear and equipment for a wide range of mountain sports. The company's unique construction process and in-house manufacturing in its own factory allow for meticulous attention to detail, resulting in high-performing, durable products that are field-tested in real-world conditions. With a global presence in over 40 countries, Arc'teryx's industry leadership is demonstrated by its growth from six to over 1000 employees, and its products' distribution through more than 3000 retail locations worldwide.

Consumer Goods

Company Stage

M&A

Total Funding

N/A

Founded

1989

Headquarters

North Vancouver, Canada

Growth & Insights

Headcount

6 month growth

↑ 16%

1 year growth

↑ 23%

2 year growth

↑ 23%

Locations

Vancouver, BC, Canada

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Branding/Brand Strategy

Marketing

Communications

SEO

CategoriesNew

Content & Writing

Growth & Marketing

Requirements

You have a Bachelor's degree in Marketing, Advertising, Communications or a related field
You have 8+ years of experience, in a brand, creative agency or apparel marketing
You are an excellent communicator and enthusiastic collaborator who works well with team members, external partners, and senior management
You are a creative thinker with a demonstrated ability to apply ideas strategically while working to a set budget and timeline
You have demonstrated experience in building deep relationships, leveraging insights, managing large-scale strategic initiatives, and bringing the execution to life on the ground
You have a comprehensive understanding of key digital channels: website, SEO, digital content, paid media, social media, etc
You are well-versed in traditional marketing services channels: call center, marketing data operations, mass email communications, project management
You are self motivated and proactive; continuously looking to bring new opportunities and ideas to the table
You have in depth experience with content and marketing channels, including paid media, audio, social, digital ads, influencer marketing, and experiential
You are detail-oriented with the ability to work in a cross-functional and fast-paced entrepreneurial environment on multiple projects under tight deadlines
You think creatively while also understanding the role of content in informing digital projects and programs
You are able to foster strong relationships at all levels of the organization and collaborate effectively with colleagues across all levels
You are genuinely passionate about the outdoors, apparel, and fashion industry

Responsibilities

As the Director, Integrated Brand Marketing, you will drive all brand awareness and consumer engagement efforts for the brand. You will play a key role in executing brand strategy and multi-channel integrated marketing programs. You will be responsible for the implementation of the annual content programming activation calendar to ultimately drive brand awareness and strengthen our positioning in the marketplace. Reporting to the Senior Director, Brand Marketing, you will play a pivotal role working across a matrixed organization to build, drive and maintain exciting growth. You will drive brand goals and objectives forward and is responsible for connecting marketing strategies to digital strategies to achieve business results. This position will leverage digital and marketing services channels to drive growth, awareness, engagement, and retention across Arc'teryx audiences. This is an equal part, strategic, operational and executional role. The right candidate is a creative thinker with exceptional communication skills, who is able to manage and execute plans across multiple teams, projects, and priorities
This role is based out of our North Vancouver office and is open to hybrid work. Candidates must be eligible to work in Canada

Your Opportunity at ARC’TERYX:

As the Director, Integrated Brand Marketing, you will drive all brand awareness and consumer engagement efforts for the brand. You will play a key role in executing brand strategy and multi-channel integrated marketing programs. You will be responsible for the implementation of the annual content programming activation calendar to ultimately drive brand awareness and strengthen our positioning in the marketplace. Reporting to the Senior Director, Brand Marketing, you will play a pivotal role working across a matrixed organization to build, drive and maintain exciting growth. You will drive brand goals and objectives forward and is responsible for connecting marketing strategies to digital strategies to achieve business results. This position will leverage digital and marketing services channels to drive growth, awareness, engagement, and retention across Arc’teryx audiences. This is an equal part, strategic, operational and executional role. The right candidate is a creative thinker with exceptional communication skills, who is able to manage and execute plans across multiple teams, projects, and priorities.

This role is based out of our North Vancouver office and is open to hybrid work. Candidates must be eligible to work in Canada.

Meet Your Future Team:

The Brand Marketing team is the direct connection between the guest and the Arc’teryx brand through content and experience. We work in lockstep with our brand management team, our creative team, athletes/ambassadors, community partners and agencies to create experiences and tell stories that are relevant, thought-provoking and true to who we are.

If you were the Director, Integrated Brand Marketing now, here are some of the core activities you would be doing:

Driving the creation, development, and execution of 360 go-to-market strategies, campaigns, and activations that raise brand awareness and drive engagement
Partnering closely with Content teams to understand goals and oversee campaign development from strategy, concepting and execution, by managing day to day communications with internal key stakeholders, external partners and agencies
Leading a team of integrated business partners, driving marketing strategies to raise brand awareness and engagement
Supporting the overall creative development process for marketing campaigns in conjunction with creative teams, ensuring creative is on brand and connects with our audience
Working with the Social team to deliver on brand work and propose ways to best reach current and prospective fans across social, digital, audio and other channels
Owning the annual marketing programming calendar, creative briefing documents and ongoing project management of multiple campaigns
Representing the Digital Strategy and Operations team on marketing and brand work groups, interacting with marketing teams, brand partners, subject matter experts, and leaders across the organization
Advising our brand partners through digital and marketing services efforts
Working with creative studio, external agencies, and internal teams to develop and implement channel specific creative and content
Cultivating a data-driven mentality with emphasis on analysis, insight, and recommended action
Managing direct reports through mentorship, development and evaluating performance against goals
Keeping up-to-date and implement industry best practices and technology to drive traffic and engagement

Here are some of the things you could be working on in the future:

Inspiring and executing fresh creative ideas for brand campaigns and activations across O&O channels, off-channel digital, OOH, experiential, and partnerships
Developing loyalty programs and user journeys
Building digital capacity in brand to support community activations

Are you our next Director, Integrated Brand Marketing?

You have a Bachelor’s degree in Marketing, Advertising, Communications or a related field
You have 8+ years of experience, in a brand, creative agency or apparel marketing
You are an excellent communicator and enthusiastic collaborator who works well with team members, external partners, and senior management
You are a creative thinker with a demonstrated ability to apply ideas strategically while working to a set budget and timeline
You have demonstrated experience in building deep relationships, leveraging insights, managing large-scale strategic initiatives, and bringing the execution to life on the ground
You have a comprehensive understanding of key digital channels: website, SEO, digital content, paid media, social media, etc.
You are well-versed in traditional marketing services channels: call center, marketing data operations, mass email communications, project management
You are self motivated and proactive; continuously looking to bring new opportunities and ideas to the table
You have in depth experience with content and marketing channels, including paid media, audio, social, digital ads, influencer marketing, and experiential
You are detail-oriented with the ability to work in a cross-functional and fast-paced entrepreneurial environment on multiple projects under tight deadlines
You think creatively while also understanding the role of content in informing digital projects and programs
You are able to foster strong relationships at all levels of the organization and collaborate effectively with colleagues across all levels
You are genuinely passionate about the outdoors, apparel, and fashion industry

Equal Opportunity

Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.

Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.

All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.

Design your Purpose. Live our Values.

DISRUPTIVE EVOLUTION. Design your future through challenge, experimentation, and inspiration.

COMMIT. Set and deliver on bold objectives as we collectively raise the bar.

LIVE IT. Deepen your connection to nature and live your most purposeful life.

LEAVE IT BETTER. Create a better world, together.