Industry Analyst Program Leader

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Job Description:

Broadcom’s Mainframe Software Division is seeking a results-driven Analyst Relations and Product Marketing professional to lead and advance our engagement with the global analyst community.   

This role involves developing and executing our division-wide strategy for engaging with key industry analysts to build brand reputation, gain market insights, and influence product and GTM strategy. Key responsibilities include managing analyst relationships, planning and executing briefings and inquiry programs, coordinating with internal teams, preparing for major analyst evaluations, and using analyst insights to inform business decisions. 

In this high-impact role, you’ll drive engagement across the full spectrum of our software domains – spanning Hybrid Cloud, DevOps, AIOps, Security, Compliance, Data Management, and Open Mainframe Solutions segments – shaping and driving the evolution of how analysts perceive and support our overall mainframe business strategy,  market leadership, and the transformative value our solutions bring to our clients.   

Success requires strong communication, strategic thinking, organizational agility, and the ability to build and maintain complex, high-value relationships. 

Mainframe is resurging – central to the future of enterprise transformation. This role places you at the heart of that shift, influencing how the analyst ecosystem sees Broadcom’s leadership, innovation, and client impact.

This is an ideal role for an AR professional or Product Marketing expert eager to shape platform perception and business relevance in a fast-evolving, high-stakes market.

Who You Are:

• A strategic thinker and a problem solver with excellent project management skills. 

• Have a solid grasp of current and emerging technologies to effectively engage with technical and business-focused analysts.

• As comfortable leading others as you are rolling up your sleeves. No job is too big or small for you. 

• You can talk to anyone, at any level, in or out of the company. 

• Skilled in translating technical innovation into strategic narratives and supporting content.

• Comfortable navigating complex stakeholder environments and driving cross-functional alignment.

• Passionate about elevating the Mainframe’s role in the enterprise IT market.

• You are happy in a role where you are part of a team and don’t mind coming into an office.

Primary Responsibilities:

• Own and lead Analyst Relations strategy across the Division, serving as the key liaison between the AR community, our SME’s, and business leaders, including Division SVP and General Manager.

• Plan, schedule, and manage all AR activities, including regular briefings, annual in-person forums, inquiries, advisory events, and analyst research reviews, including the development of SVP and GM briefing content.

• Drive advisories and inquiries that shape analyst perspectives and/or inform internal teams on market messaging, tech roadmaps, and/or competitive positioning strategies.

• Build and maintain strong relationships with key analysts (e.g., Gartner, Forrester, IDC, Bloor, Freeform Dynamics, Intellyx, Moor Insights, Futurum, HyperFrame, etc.) who cover Mainframe, hybrid cloud, and modernization.  

• Collaborate across the Division to identify and craft strategic topics, themes, and narratives of interest to the analyst community - aligning MSD differentiation and Analyst's research agendas.

• Monitor analyst reports, market trends, and competitor activities to provide valuable insights to internal stakeholders.

• Define and deliver against KPI’s including earned analyst coverage and perception impact.

• Partner with product marketing, engineering, Corporate AR, and MSD strategy teams to ensure alignment, execution, and amplification.

• Support Product Marketing initiatives for our Open and Foundational Value Stream, spanning contributions to messaging, content development, and go-to-market activities.  

Bachelor's degree and 8+ years of related experience required.

Additional Job Description:

Compensation and Benefits

The annual base salary range for this position is $104,100 - $166,500

This position is also eligible for a discretionary annual bonus in accordance with relevant plan documents, and equity in accordance with equity plan documents and equity award agreements.

Broadcom offers a competitive and comprehensive benefits package: Medical, dental and vision plans, 401(K) participation including company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company paid holidays, paid sick leave and vacation time. The company follows all applicable laws for Paid Family Leave and other leaves of absence.

Broadcom is proud to be an equal opportunity employer.  We will consider qualified applicants without regard to race, color, creed, religion, sex, sexual orientation, national origin, citizenship, disability status, medical condition, pregnancy, protected veteran status or any other characteristic protected by federal, state, or local law.  We will also consider qualified applicants with arrest and conviction records consistent with local law.

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