Head of Demand Generation @ Brightwheel

INACTIVE

Full-Time

Head of Demand Generation

Posted on 4/11/2024

Brightwheel

201-500 employees

Childcare management software and app platform

Education

Senior, Expert

Remote in USA

Required Skills

Sales

Lead Generation

SEO

Salesforce

Marketing

Data Analysis

Google Analytics

Requirements

10+ years of experience in marketing, with 5+ years in demand generation, performance marketing, or growth in B2B organizations.
SaaS experience a strong plus
Proven ability to build, motivate and lead a high-performing team
Strength in analytics, critical thinking, and reasoned judgment
Experience leading multi-channel digital marketing strategies (SEM, SEO, social, email, content marketing, conversion rate optimization)
Experience leading and scaling offline channels (e.g. events, direct mail)
Expertise with B2B marketing tech stack including Salesforce, marketing automation tools, Google Analytics, A/B testing platforms

Responsibilities

Lead a team of marketers to define, execute, analyze, scale and optimize brightwheel’s holistic demand generation and pipeline acceleration strategy across all channels—online, offline, owned and events
Build best-in-class partnership with brightwheel Sales and Operations organizations, working together across inbound and outbound initiatives to maximize pipeline creation and revenue generation
Partner with brightwheel Product and Engineering orgs on growth roadmap and experimentation that maximizes customer acquisition, retention and advocacy
Own key department objectives across lead generation, pipeline creation, funnel efficiency, and ROI metrics; continuously test, measure, learn and innovate to fuel scale and growth
Collaborate across the Marketing Department to develop compelling thought leadership and marketing programming to drive demand
Serve as an extraordinary people leader and culture-bearer at brightwheel, nurturing and growing marketing talent through hiring, coaching and training

Our Mission and Opportunity

Early education is one of the greatest determinants of childhood outcomes, is a must for working families, and has a lasting social and economic impact. Brightwheel’s vision is to enable high quality early education for every child — by giving teachers meaningfully more time with students each day, engaging parents in the development of their kids, and supporting the small businesses that make up the backbone of the $175 billion early education market. Brightwheel is the most loved technology brand in early education globally, trusted by thousands of educators and millions of families.

Our Team

We are a fully remote team with employees across every time zone in the US. Our team is passionate, talented, and customer-focused. Our exceptional investor group includes Addition, Bessemer Venture Partners, Chan Zuckerberg Initiative, GGV Capital, Lowercase Capital, Emerson Collective, and Mark Cuban.

We believe that everyone—from our employees to the students, teachers, and administrators we serve— should be given the opportunity to learn and thrive, whatever their background may be. We celebrate diversity in all forms because it allows our team and the communities we serve to reach their full potential and do their best work.

Who You Are

Brightwheel is seeking a strategic, data-driven, and ambitious leader who will own sales pipeline creation and new business growth. The ideal candidate will combine full-stack marketing expertise, elite cross-functional collaboration, and a jedi analytical mindset, and will be able to channel these to lead a team in fueling inbound and outbound demand generation, and unlocking significant growth opportunities.

What You’ll Do

Lead a team of marketers to define, execute, analyze, scale and optimize brightwheel’s holistic demand generation and pipeline acceleration strategy across all channels—online, offline, owned and events
Build best-in-class partnership with brightwheel Sales and Operations organizations, working together across inbound and outbound initiatives to maximize pipeline creation and revenue generation
Partner with brightwheel Product and Engineering orgs on growth roadmap and experimentation that maximizes customer acquisition, retention and advocacy
Own key department objectives across lead generation, pipeline creation, funnel efficiency, and ROI metrics; continuously test, measure, learn and innovate to fuel scale and growth
Collaborate across the Marketing Department to develop compelling thought leadership and marketing programming to drive demand
Serve as an extraordinary people leader and culture-bearer at brightwheel, nurturing and growing marketing talent through hiring, coaching and training

Qualifications, Skills, & Abilities

10+ years of experience in marketing, with 5+ years in demand generation, performance marketing, or growth in B2B organizations. SaaS experience a strong plus
Track record of consistently delivering excellent results in a fast-paced environment
Proven ability to build, motivate and lead a high-performing team
Track record in building rock-solid partnerships with Sales and GTM teams
Strength in analytics, critical thinking, and reasoned judgment
Growth mindset with results-driven approach to work (testing, measuring, iterating)
Combination of strategic thinking and ability to roll up sleeves and get it done
Experience leading multi-channel digital marketing strategies (SEM, SEO, social, email, content marketing, conversion rate optimization)
Experience leading and scaling offline channels (e.g. events, direct mail) a strong plus
Expertise with B2B marketing tech stack including Salesforce, marketing automation tools, Google Analytics, A/B testing platforms

Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Brightwheel

View

Website

View Company Profile

brightwheel

Company Stage

Series C

Total Funding

$88.8M

Headquarters

San Francisco, California

Founded

2010

Growth & Insights

Headcount

6 month growth

↑ 5%

1 year growth

↑ 12%

2 year growth

↑ 5%

Benefits

Competitive base salary

Equity

Premium medical, dental, & vision coverage

Paid parental leave

Flexible PTO policy

Wellness & productivity stipend

Learning & development stipend

INACTIVE