Director Corporate & Brand Marketing

Director Corporate & Brand Marketing

GeneDx (Nasdaq: WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world’s largest, rare disease data sets. For more information, please visit www.genedx.com. 

The Corporate and Brand Marketing Director will play a pivotal role in shaping, elevating and growing the GeneDx brand and business. This person is someone with a proven track record for strategic marketing and brand building, who can translate the needs of the business into creative and compelling marketing initiatives that helps to solidify GeneDx as an industry leader. This person will balance the ideation of long-term strategy and vision, with rolling up their sleeves to execute on short term business driving wins.  

Responsibilities  

• Collaborate with internal and agency stakeholders to bring to life a cohesive brand identity that embodies the company’s mission and vision and creates brand love and loyalty. 
• Develop and execute a strategic brand and corporate integrated marketing plan, aligned with company objectives, that increases the awareness and influence of GeneDx. 
• Execute cohesive brand activation plans including brand advertising campaigns, always-on marketing activities and brand partnerships, driving a consistent experience across all audience touch points. 
• Monitor and analyze industry trends and competitors’ behaviors and activities to identify opportunities to position GeneDx as market leader  
• In partnership with Creative Services, provide strategic oversight for the company’s brand identity and elements to bring the brand essence to life and ensure compliance with brand guidelines across all touchpoints.  
• Establish key performance indicators (KPIs) to measure brand health and marketing effectiveness and continuously refine and improve branding strategies based on performance metrics and feedback.  

Qualifications  

• 10+ years’ experience in brand and/or corporate marketing client-side or agency experience  
• Proven experience building brands and results-oriented marketing plans.  
• Expertise with brand fundamentals (architecture, identity, and competitive positioning) 
• Confident storytelling with the ability to exhibit executive presence and authentic engagement at all levels of the organization.  
• Comfort with co-creation processes and an understanding that great outcomes are made possible with strong partnerships with stakeholders.  
• Ability to thrive in a fast-paced and ambiguous environment while adapting to a rapidly growing organization.