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Full-Time

Senior Director

Field Marketing

Updated on 9/16/2024

Fivetran

Fivetran

1,001-5,000 employees

Automated data movement and management platform

Data & Analytics
Enterprise Software
Cybersecurity

Compensation Overview

$187.7k - $234.6kAnnually

Senior, Expert

Denver, CO, USA

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Sales
Segment
Marketing
Data Analysis
Requirements
  • 15+ years of Marketing leadership experience with a focus on partnering with regional Sales leaders to drive pipeline.
  • 7+ years experience managing a team of 3+ members.
  • Experience working for technology companies selling to global enterprises.
  • Track record of designing and executing high-performing, integrated marketing campaigns that drive pipeline growth with senior executive audiences.
  • Deep understanding of event operations, agency management and industry standards for events targeting the enterprise segment.
  • Ability to use data and analytics to drive decision-making as well as a consistent track record of delivering against pipeline targets.
  • Experience fostering a high-performance team culture.
Responsibilities
  • Partner closely with Sales leadership to ensure alignment on priorities, build and evolve effective marketing plans that meet/exceed pipeline goals.
  • Analyze market trends, competitive landscape and addressable market to guide regional priorities, with deep understanding of market and competitive environment.
  • Develop and execute customer-driven, regional marketing strategies and programs to increase brand awareness, demand, pipeline, product usage, retention and expansion.
  • Work closely with teams across Marketing to formulate and execute launches, integrated campaigns, and account-based marketing plans.
  • Lead the teams that own execution for >100 events per year, including Fivetran-hosted events, 3rd party and partner conferences, field and executive events. Ensure seamless execution from concept to post-event analysis.
  • Manage the Account-Based Marketing team, responsible for 1:1 and 1:few programs targeting strategic and enterprise customers and prospects.
  • Closely monitor KPIs and metrics to measure program effectiveness. Analyze data to optimize programs and demonstrate ROI to senior management.
  • Collaborate closely with Product Marketing to develop relevant messaging, positioning, and region-specific content plans.
  • Manage budgets effectively, ensuring resources are allocated efficiently to maximize ROI.
  • Build and maintain relationships with vendors, agencies, and strategic partners to enhance execution and maximize sponsorship opportunities.
  • Hire and coach top talent. Recruit, train, and motivate a dynamic organization of marketing leaders and individual contributors, empowering them with the skills to meet and exceed KPIs.

Fivetran offers an automated platform for data movement that helps businesses manage their data efficiently through a process called ELT (Extract, Load, Transform). It features over 400 pre-built, no-code connectors that simplify the connection of various data sources and automatically handle updates and changes in data structure. Fivetran stands out from competitors with its strong focus on security, ensuring compliance with regulations like GDPR and HIPAA. The company's goal is to streamline data management for businesses of all sizes, allowing them to effectively utilize their data.

Company Stage

Series D

Total Funding

$889.3M

Headquarters

Oakland, California

Founded

2012

Growth & Insights
Headcount

6 month growth

5%

1 year growth

8%

2 year growth

1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Fivetran's partnerships with major companies like BOOST and Deliveroo demonstrate its capability to handle complex data integration needs, leading to improved customer experiences and operational efficiencies.
  • The recent milestone of surpassing 500 connectors and continuous product innovation, such as the dbt Cloud orchestration integration, highlight Fivetran's commitment to staying ahead in the data integration market.
  • Recognition as a Challenger in the 2023 Gartner Magic Quadrant for Data Integration indicates strong market positioning and potential for further growth.

What critics are saying

  • The highly competitive nature of the data integration market, with major players like Informatica and Talend, could pressure Fivetran to continuously innovate to maintain its market position.
  • Dependence on third-party platforms like Snowflake and Looker for data storage and analysis could pose integration challenges and limit flexibility.

What makes Fivetran unique

  • Fivetran's platform offers over 500 pre-built, no-code source connectors, the largest number in the data movement industry, simplifying data integration for clients.
  • The company's focus on automating the entire ELT process, including handling schema drift and data normalization, sets it apart from competitors who may require more manual intervention.
  • Fivetran's strong emphasis on security, with features like HITRUST certification and compliance with GDPR and HIPAA, provides a competitive edge in industries with stringent data protection requirements.