Full-Time

Senior Director

Field Marketing

Posted on 8/19/2024

Fivetran

Fivetran

1,001-5,000 employees

Automated data movement and management platform

Data & Analytics
Enterprise Software
Cybersecurity

Compensation Overview

$187.7k - $234.6kAnnually

Senior, Expert

Denver, CO, USA

Hybrid position based out of Denver or Oakland office.

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Data Analysis
Requirements
  • 15+ years of Marketing leadership experience with a focus on partnering with regional Sales leaders to drive pipeline.
  • 7+ years experience managing a team of 3+ members.
  • Experience working for technology companies selling to global enterprises.
  • Track record of designing and executing high-performing, integrated marketing campaigns that drive pipeline growth with senior executive audiences.
  • Deep understanding of event operations, agency management and industry standards for events targeting the enterprise segment.
  • Ability to use data and analytics to drive decision-making as well as a consistent track record of delivering against pipeline targets.
  • Experience fostering a high-performance team culture.
Responsibilities
  • Partner closely with Sales leadership to ensure alignment on priorities, build and evolve effective marketing plans that meet/exceed pipeline goals.
  • Analyze market trends, competitive landscape and addressable market to guide regional priorities, with deep understanding of market and competitive environment.
  • Develop and execute customer-driven, regional marketing strategies and programs to increase brand awareness, demand, pipeline, product usage, retention and expansion.
  • Work closely with teams across Marketing to formulate and execute launches, integrated campaigns, and account-based marketing plans.
  • Lead the teams that own execution for >100 events per year, including Fivetran-hosted events, 3rd party and partner conferences, field and executive events. Ensure seamless execution from concept to post-event analysis.
  • Manage the Account-Based Marketing team, responsible for 1:1 and 1:few programs targeting strategic and enterprise customers and prospects.
  • Closely monitor KPIs and metrics to measure program effectiveness. Analyze data to optimize programs and demonstrate ROI to senior management.
  • Collaborate closely with Product Marketing to develop relevant messaging, positioning, and region-specific content plans.
  • Manage budgets effectively, ensuring resources are allocated efficiently to maximize ROI.
  • Build and maintain relationships with vendors, agencies, and strategic partners to enhance execution and maximize sponsorship opportunities.
  • Hire and coach top talent. Recruit, train, and motivate a dynamic organization of marketing leaders and individual contributors, empowering them with the skills to meet and exceed KPIs.

Fivetran offers an automated platform for data movement that helps businesses manage their data efficiently through a process called ELT (Extract, Load, Transform). It features over 400 pre-built, no-code connectors that simplify the connection of various data sources and automatically handle updates, data normalization, and schema drift. Fivetran stands out from competitors with its strong focus on security, ensuring compliance with regulations like GDPR and HIPAA. The company's goal is to streamline data management processes, enabling businesses to effectively leverage their data.

Company Stage

Debt Financing

Total Funding

$707.7M

Headquarters

Oakland, California

Founded

2012

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for hybrid cloud solutions aligns with Fivetran's hybrid deployment launch.
  • The rise of AI-driven analytics boosts demand for Fivetran's extensive connector offerings.
  • Emphasis on data governance presents opportunities for Fivetran's security features and certifications.

What critics are saying

  • Emerging competitors like Atlan could threaten Fivetran's market share.
  • Rapid expansion of connectors may lead to quality control challenges.
  • Reliance on major cloud partners poses risks if they develop competing solutions.

What makes Fivetran unique

  • Fivetran offers over 500 pre-built, no-code connectors for seamless data integration.
  • The platform automates ELT processes, freeing data engineers for strategic projects.
  • Fivetran's hybrid deployment allows pipeline operations in any environment, enhancing flexibility.

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Benefits

Health Insurance

Unlimited Paid Time Off

Stock Options

Professional Development Budget

Phone/Internet Stipend

Mental Health Support

INACTIVE