Who You Are:

• You thrive in a startup environment. You’re scrappy and adventurous. You leverage all resources at your disposal(not just the obvious ones). You appreciate the fast pace and ever-changing nature of startups. You’re absurdly persistent and you take pride in doing more with less.
• You’re a proud co-owner. You have a sense of urgency — not the frantic kind, but the quick and deliberate kind. You know how to separate what must be done well now and what can be improved later. You take initiative to make the team more efficient.
• You’re curious and think BIG. You like to think about how things "work". When you don’t understand, you keep digging until you understand it. When you don’t know, you say you don’t know. When you’re wrong, you say you’re wrong and that’s A-okay.
• You’re a light. You have infectious enthusiasm. You speak up and share your thoughts, and create a safe space for others to do the same. You’re comfortable showing vulnerability, and listening when others do too. You love celebrating big wins.
• You put the team first. You’re reliable and fully invested in the task at hand. You’re patient and flexible with teammates. You know that your best work happens when you’re happy, healthy, and rested. You prioritize wellness and vacations, and encourage your teammates to do the same.
• You’re a straight shooter. You over-invest in communication but do it to understand, not to convince people you’re right. You’re open to suggestions and criticism. You use approachable language, not jargon. You’re open and honest, and you trust others do the same.
• You see the big picture. You care about doing the right thing. You value diversity and go out of your way to ensure others feel welcome. You enjoy hanging out with your teammates, are low-ego, and make the workplace more fun for everyone.

Your Strengths:

• Experience. 5+ years of Growth in a high-growth consumer company. 
• Execution. You’re a master of execution.  You successfully spec, ship, test and iterate campaigns to improve our growth rate.  
• Problem Solving. You define the important problems to solve. You can figure out solutions to solve them.  You know success metrics keep you honest on if you’re making progress. 
• You know your numbers. You know the power of tracking and analytics.  You understand what tools to use and how to track events to give the data you need to make decisions. 
• Growth Strategy. You’re able to deftly move from big picture company growth strategy to the specific tactics we need to implement over the next 8 sprints.  You are able to work closely with Growth Marketing and Content to achieve shared goals.
• Customer empathy. You love talking with customers.  You’re able to empathize and get to the root cause of their pain points.  You’re able to define customer problem and make improvements to product.
• Team building. You’ll build a team. 

What You Will Do:

• You’ll create our growth strategy. You’ll take us from Series A to IPO.  You’ll know what we need to nail now, and what we can push off to next year. You’ll know when we hit a surmountable speed bump, and when we need to go back to the drawing board. You’ll be able to clearly explain the strategy and rationale.
• You’ll craft our message. You’ll talk with customers. You’ll understand the different types of users. You’ll know for who the product works now, and for who a year from now. You’ll refine our positioning and messaging. 
• You’ll build our growth engine. You’ll design and build our customer acquisition engine.  You’ll optimize funnel/lifecycle marketing across all channels. You’ll master all the core Performance Marketing channels and discover new ones for us. 
• You’ll perfect our acquisition funnels. You ensure that sign-up flows are simple to understand and frictionlessly.  You’ll continue to optimize these funnels to maximize our growth. You’ll build tracking and analytics infrastructure to analyze performance, refine customer segmentation, and track marketing channels/efforts
• You’ll work with Brand & Content. You’ll work with the Brand/Content team to turn content into one of our leading acquisition channels. 
• You’ll become an expert on new social channels. You’ll create winning TikTok campaigns.  You’ll develop ‘Influencers’ into a viable and effective acquisition channel.  
• You’ll make friends with other companies. You’ll develop and execute our partnership strategy 
• You’ll make a difference. It’s not every day you get to change the future of personal finance. Except at Playbook, it actually is. Your work will be the reason people live fuller lives, reach their life goals, become financially free, and realize their dreams for themselves and their families.

What You’ll Get:

• Flexibility to work anywhere
• Robust health, dental, and vision insurance package options for employee and dependents
• Company sponsored 401(k)
• Paid time off and sick leave