Digital Marketing Associate

Position Summary:

The Digital Marketing Associate will provide critical administrative, database, and executional support for ParetoHealth’s marketing operations. This role will support with building a process and maintaining the cleanliness and accuracy of marketing systems, support lead and data management workflows, campaign execution, and help build upon the foundation of high-performing marketing reporting and insights.

Key Responsibilities:

Lead Lifecycle Management

• Define and document an audience segmentation framework within Pardot for key campaign types (e.g., events, newsletters, product announcements).
• Build and maintain Pardot workflows to manage lead and contact quality—segment outdated or inaccurate data, enrich records based on email bounces or job changes, and notify contact owners for manual updates.
• Deliver cleaned, deduplicated, and campaign-ready invite lists for 1–2 major campaigns in collaboration with Events and Sales Ops.
• Complete an MQL audit and lead scoring assessment; identify gaps and recommend improvements aligned with Sales criteria.
• Validate new scoring models and sales readiness criteria by building dashboards that track lead progression and surface actionable insights for leadership.

Email Marketing Execution

• Execute Pardot email campaigns (e.g., newsletters, event invites, one-offs) in line with the marketing calendar.
• Own setup, deployment, and tagging of all emails and campaign types in Pardot (receive copy from Product Marketing and Events Managers as needed)
• Apply consistent tagging, segmentation, and deliverability best practices across all sends.
• Run at least one A/B test and share insights to inform email optimization efforts.

Campaign Performance & Optimization

• Implement a standardized UTM tagging framework across all outbound channels (email, PPC, website) for accurate attribution.
• Set up initial engagement alerts to notify Sales of high-intent actions (e.g., link clicks, form submissions).
• Collaborate with an external PPC consultant to support paid media strategy, execution, and performance tracking.
• Partner with Sales Ops and Head Demand Gen to define technical requirements for campaign execution and performance reporting.

Required Skills and Experience:

• At least 2 year's experience in marketing operations, database management, and/or digital marketing campaign execution.
• Strong working knowledge with Salesforce, Pardot, Excel, and Google Analytics (GA4), LinkedIn, Google Ads, and lead routing and database hygiene tools such as Ringlead, Leandata, ChiliPiper, or Clay. 
• Analytical mindset with the ability to spot and resolve data inconsistencies.
• Basic understanding of marketing funnel stages and CRM processes.
• Strong project coordination and attention to detail.
• Ability to collaborate effectively across teams and communicate technical processes clearly.

Perks & Benefits:

• Fully paid medical, dental, and vision benefits.
• Flexible PTO
• 401k company contribution
• Tuition reimbursement
• Professional development allowance
• Transportation allowance and daily parking reimbursement 
• Engaging hybrid work environment