VML Luxembourg

VML Luxembourg is one of the leading Amazon consulting agencies in Europe. Offering 360° services for Amazon, we have a diverse range of products and services in various sectors to ensure long-term sales growth, ranging from creating multilingual content and listings to all aspects of advertising, including sales promotion, PPC and programmatic campaigns. We are part of WPP, the world’s largest digital media agency, and manage WPP’s European Center of Excellence for Amazon (ACE) dedicated to maximising performance, driving sales and building brands on the Amazon platform.

The opportunity:

We are seeking an experienced Senior Media Strategist to lead and elevate the planning, execution, and optimization of Amazon Advertising and retail media campaigns for our diverse client portfolio. This role requires a seasoned professional who can blend advanced strategic insight with technical expertise to drive exceptional outcomes.

As a trusted advisor and strategist, you’ll serve as a key partner for clients, navigating complex advertising ecosystems and identifying innovative solutions that maximize ROI and drive business growth. Your leadership will ensure exceptional project delivery and position our agency as a pioneer in Amazon and retail media services.

What you’ll be doing:

Client & Project Leadership

• Act as the senior advisor and strategic partner to high-profile clients, building trusted relationships and deeply understanding their business goals.
•  Oversee the development and execution of complex, integrated media strategies, ensuring alignment with client objectives and KPIs.
• Lead client presentations, performance reviews, and strategy discussions, delivering actionable insights and forward-thinking recommendations.
• Foster collaboration between internal teams (creative, retail, data) and client stakeholders (e-commerce, marketing, branding).

Advanced Strategy & Execution

• Develop and implement sophisticated Amazon Advertising strategies, leveraging all ad formats, including all available Amazon Ads Solutions across the funnel.
• Drive innovative retail media solutions, incorporating cross-channel integration to enhance campaign impact.
• Conduct comprehensive market analysis, including competitor research, category trends, and consumer behaviour insights, to inform data-driven strategies.

Optimization & Technical Excellence

• Evaluate campaign performance with a focus on advanced metrics, including incremental ROI, customer lifetime value, and New-to-Brand performance, by leveraging tools like Amazon Marketing Cloud (AMC).
• Apply cutting-edge techniques to improve campaign efficiency, including automation tools, audience segmentation, and predictive modelling.
• Stay at the forefront of industry trends and emerging technologies, embedding them into strategies to maintain competitive advantage.

Reporting & Thought Leadership

• Deliver in-depth performance reports, blending advanced analytics and storytelling to highlight key outcomes and future opportunities.
• Serve as a mentor and knowledge resource within the team, driving thought leadership and sharing expertise in Amazon and retail media.
• Lead workshops and training sessions to elevate the team’s proficiency in advanced media strategy and optimization.

What we want from you:

• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Using data and metrics to measure impact, determine improvements and identify opportunities for clients’ growth and new services.
• Excellent communication and presentation skills.
• Managing complex Amazon Ads campaigns with various of targeting options for international marketplaces, any further experience in Retail Media is a plus.
• Ability to work in a collaborative team with multicultural personalities.
• Ability to coordinate several projects simultaneously and still maintain the focus and be able to prioritize among the upcoming tasks.

What you’ll need:

• Bachelor’s or master’s degree in business, economics, marketing, mathematics, computer science is preferred.
• Hands-on experience in planning and managing Amazon Sponsored Ads and Programmatic Ads.
• Deep understanding of Amazon measurement tools like Amazon Marketing Cloud, Amazon Attribution, Brand Analytics, etc.
• Experience in client or account management.
• Excellent knowledge of Microsoft Excel.
• Excellent oral and written communication in English, any further language is a plus.
• EU working permit.

What we can offer you:

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.