We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How We LEAD

The Director, Catalog Visual Creative will spearhead the creative direction, evolution, and execution of visual media supporting Capitol’s iconic catalog and legacy artists. This includes reissues, deluxe/anniversary campaigns, remastered artwork, archival storytelling, long-form content, catalog brand identity systems, and global creative toolkits.

This role requires a global mindset, ensuring that visuals resonate not only within the U.S. but across key international markets. You will collaborate with marketing and digital core teams, as well as relevant departments across the label based on project needs to craft universally compelling creative. As a Director, you will uphold artistic integrity and historical authenticity while shaping forward-thinking creative expressions that scale worldwide.

How You’ll CREATE

Creative Leadership & Global Strategic Vision

Drive the overarching creative vision for catalog artists with a strong understanding of global audiences, cultural nuances, and international market dynamics.
Develop creative that is rooted in artist legacy but strategically positioned for global relevance across regions and platforms.

High-Level Concept Development

Oversee creation of artist project visual assets (ex. music video / press & DSP photos / concept cover art) – lead process of ideation with artist and management team, execution, and trafficking and obtaining approvals internally and externally.
Lead concepting of refreshed packaging, campaign assets, deluxe editions, and multi-territory brand systems.
Craft visual narratives that communicate legacy and heritage in ways that resonate across continents and generations.
Ensure global scalability of creative concepts, including adaptations for non-U.S. markets, localized formats, and regional content strategies.

Stewardship of Archival Assets

Oversee creative use of archival materials in ways that respect historical provenance.
Collaborate with international teams to rediscover, adapt, and contextualize archival assets for different cultural markets.
Maintain best practices for preservation, delivery, metadata, and global accessibility of catalog visual assets.

Cross-Departmental Creative Partnership

Partner with Creative Leadership to develop brand bibles and mood boards with international considerations baked into the visual identity system.
Build strong working relationships with catalog and core label teams to ensure cohesive execution.
Present creative direction confidently to stakeholders, artist representatives, estates, and territory leads.

Talent Direction & Creative Resourcing

Identify high-caliber creative partners — photographers, directors, designers, editors, restoration specialists.
Champion diverse creative perspectives that reflect the global impact and multicultural audiences of catalog artists.

Production Oversight

Oversee production workflows and ensure campaign assets meet regional requirements for formats, platforms, and cultural relevance.
Drafting production agreements for art / photo / music video / misc. content.
Oversee distribution of approved creative assets internally to respective departments.
Approve vendor bids, negotiate contracts, and supervise multi-market deliveries.

Operational Excellence

Manage multiple high-volume projects with international timelines, partners, and sensitive estate-driven workflows.
Anticipate market-specific needs and adjust priorities to support global releases, rollouts, and milestone moments.
Ability to work across time zones, travel when necessary, and maintain strong cross-cultural diplomatic skills.

Bring Your VIBE

7–10+ years of visual creative leadership experience, ideally with global creative exposure or international campaign management.
Demonstrated ability to build creative strategies that scale across diverse audiences and respect regional/cultural contexts.
Strong ability to communicate creative direction and feedback on assets to/from artist/mgmt. and external creative partners (vice versa).
Deep understanding of how global music, design, fashion, art, and cultural trends shape visual storytelling.
Experience guiding large cross-functional teams and external vendors.
Passion for preserving and reimagining legacy artistry for a worldwide audience.
Proficiency in Adobe Creative Suite (Photo Shop, Illustrator, Premiere, etc.)
Ability to edit short and long form content and getting relevant approvals internal/external is preferred.
General retouching capability for images for social/digital/print/billboards is preferred.
Keep up with design and editorial trends.

Perks Playlist:

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

Comprehensive medical, dental, and vision coverage
Including 100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Job Category:

Creative, Design & Production

Salary Range:

$70,304 - $156,457

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.

Director, Catalog Visual Creative

Universal Music Group

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