Full-Time

Sr. Product Marketing Manager

Confirmed live in the last 24 hours

Coactive

Coactive

11-50 employees

Unlocks insights from visual data using AI

Data & Analytics
AI & Machine Learning

Compensation Overview

$180k - $217kAnnually

+ Equity Grants

Senior

San Jose, CA, USA

This is a hybrid position based in San Jose, California.

Category
General Marketing
Growth & Marketing
Required Skills
SQL
Data Analysis
Requirements
  • Proven experience in B2B product marketing (likely 8+ years) for technical software such as cloud infrastructure, developer tooling, or AI and machine learning infrastructure.
  • Experience marketing to developers and technical buyers.
  • A strong technical background, enabling you to grasp complex concepts and communicate them effectively to diverse audiences (SQL knowledge is a plus!)
  • A track record of working closely with engineering and sales teams to align technical messaging with market demands.
  • Excellent content creation skills, with the ability to produce compelling materials that drive product adoption and customer engagement.
  • Strong analytical abilities to measure and optimize marketing performance based on data-driven insights.
Responsibilities
  • Develop concise, impactful messaging that highlights the technical advantages of Coactive AI’s products. Your goal is to ensure that both technical audiences (developers, IT teams) and business stakeholders understand the value of Coactive.
  • Launch new product features and enhancements. Write launch content, customer communications, keep internal teams aligned, and ensure successful rollouts that drive product adoption.
  • Produce a range of materials, including product demos, technical videos, whitepapers, and case studies that showcase our products’ capabilities. Your content should make complex concepts accessible and engaging.
  • Equip the sales team with the knowledge and collateral they need to succeed. This includes developing product briefs, conducting training sessions, and providing competitive analysis to enhance their outreach.
  • Meet with customers regularly to conduct research to understand industry trends and customer needs. Attend industry events. Use feedback and findings to refine our product positioning and inform our marketing strategies.
  • Track the effectiveness of your product marketing initiatives using data and analytics. Use these insights to continuously improve our campaigns and messaging.

Coactive.ai specializes in extracting analytics and insights from unstructured image and video data. The platform connects to clients' visual data through secure data lake connections or allows uploads via an API. Users can query their visual data using familiar tools like SQL, making it accessible without requiring deep technical skills. Coactive addresses the challenge of incomplete metadata by using advanced data-centric AI and deep learning techniques to generate accurate metadata, facilitating easier analysis. The company likely operates on a subscription or usage-based pricing model, providing businesses with essential tools to interpret visual data for informed decision-making.

Company Stage

Series B

Total Funding

$39.3M

Headquarters

San Jose, California

Founded

N/A

Growth & Insights
Headcount

6 month growth

207%

1 year growth

207%

2 year growth

300%
Simplify Jobs

Simplify's Take

What believers are saying

  • Securing $30M in Series B funding indicates strong investor confidence and provides substantial resources for growth and innovation.
  • Partnerships with major entities like Comcast, NBCUniversal, and Sky through the LIFT Labs Generative AI Accelerator highlight Coactive's potential for high-impact collaborations.
  • The backing from prominent investors like Andreessen Horowitz and Bessemer Venture Partners further validates Coactive's market potential and technological prowess.

What critics are saying

  • The niche focus on visual data analytics may limit market size compared to more generalized data analytics platforms.
  • Rapid growth and scaling could strain resources and operational capabilities, potentially impacting service quality.

What makes Coactive unique

  • Coactive.ai specializes in extracting insights from unstructured visual data, a niche often overlooked by broader data analytics platforms.
  • The platform's ability to generate precise metadata using advanced deep learning techniques sets it apart from competitors who struggle with incomplete or inaccurate metadata.
  • By allowing users to query visual data using familiar tools like SQL, Coactive reduces the technical barrier to entry, making advanced analytics accessible to non-experts.

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