Full-Time
Competitive Product Marketing Manager
Posted on 2/10/2023
Online fundraising platform for personal and community causes.
Compensation Overview
$125,000 - $170,000Annually
Senior
Remote
- Bachelor's degree in marketing, communications, business, or related field
- 7+ years of experience in the market of competitive research, win/loss analysis, demand generation, and building marketing programs
- Strategic thinking about how to win targeted segments of the market with competitive messaging and assets
- Willingness to define and drive new programs
- Ability to manage time effectively, including managing multiple projects simultaneously while meeting deadlines
- Strong communication and interpersonal skills with the expertise to speak with nonprofit leaders regularly
- Nonprofit knowledge or experience
- B2B/ SaaS experience
- Build and implement a comprehensive competitive intelligence program including but not limited to win/loss, social listening, primary and secondary research
- Maximize the use of, and build on Classy's competitive intelligence and CMS tools such as Crayon and HighSpot
- Develop and share a point of view on where Classy can better address customer needs and pain points
- Identify opportunities Classy's competitors are missing
- Deliver strategy, positioning, and key messaging for competitive demand generation campaigns
- Work with enablement and marketing to build competitive playbooks and assets
GoFundMe stands out as a leading platform in the crowdfunding sector, having successfully facilitated the raising of over $15 billion for various causes, demonstrating its significant impact and industry leadership. The company's culture is deeply rooted in compassion and action, providing employees with a meaningful work environment. With a management team comprising leaders from top tech companies and robust backing from renowned venture capital firms, GoFundMe offers a competitive edge and a strong foundation for growth and innovation.
Company Stage
Later Stage VC
Total Funding
$1.2B
Headquarters
Redwood City, California
Founded
2010