Full-Time
Publicis Groupe
10,001+ employees
Global marketing and communications services provider
No salary listed
Junior, Mid
London, UK
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- Strong analytical and problem solving skills
- Competent mathematical ability
- Interest in digital media
- Strong attention to detail
- Strong communication skills
- Achieve client targets, in conjunction with the Account Manager
- Have an innovative and creative approach to thinking and constant improvements to Meta, X, Snapchat, TikTok, Reddit, LinkedIn and Pinterest campaigns
- Initiate and undertake campaign management tasks
- Assist in educating/training account teams and clients and selling benefits of Meta, X, Snapchat, TikTok, Reddit, LinkedIn and Pinterest as new and exciting media channels
- Build and maintain strong relationships with internal agency teams across all disciplines e.g. client planning, buying, search and digital
Publicis Groupe specializes in marketing, communications, and digital transformation, serving a wide array of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creativity to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates its various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored strategies that enhance their market presence.
Company Size
10,001+
Company Stage
IPO
Headquarters
Paris, France
Founded
1926
Simplify's Take
What believers are saying
- BR Media acquisition enhances data-driven audience strategies and campaign impact.
- Expansion into Latin America with Retargetly and Practia indicates growth in emerging markets.
- Advertise BG acquisition boosts performance marketing capabilities in Eastern Europe.
What critics are saying
- Increased competition in influencer marketing from firms like WPP and Omnicom.
- Potential challenges in integrating BR Media's operations with Publicis' global structure.
- Rapid AI evolution may outpace Publicis' current capabilities against competitors like Accenture.
What makes Publicis Groupe unique
- Publicis' acquisition of BR Media enhances its influencer marketing capabilities significantly.
- Strategic expansion into Latin America shows Publicis' targeted growth in emerging markets.
- Strengthening AI-driven platforms with Wibilong acquisition boosts conversational AI offerings.
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Company News
The deal is part of the $1.5 billion the Parisian holding company has spent on acquisitions over the past six months.
Publicis announced the acquisition of Brazil's BR Media Group, a leading influencer marketing firm with over 500,000 creators. The deal, valued at approximately R$550 million, aims to integrate BR Media's data technology with Publicis' Epsilon platform, enhancing audience strategies and campaign impact. This move is part of Publicis' strategy to expand in Latin America, following previous acquisitions like Retargetly and Practia.
Stéphane Boukris sold the conversational platform Wibilong to Publicis for over €2 million, after purchasing it for €200k in 2019. Initially in decline under Teleperformance, Wibilong was revitalized by Boukris and David Schwarz, expanding its client base and enhancing its AI-driven platform. They also brought back founder Jean-Christophe Hua to lead the company. Boukris, an investor in 53 startups, previously sold Ametix to La Poste and Excelsior to Alan Allman Associates.
PUBLICIS GROUPE ANNONCE L’ACQUISITION DE MARS UNITED COMMERCE, CRÉANT AINSI LE LEADER DU COMMERCE CONNECTÉ ...
PUBLICIS GROUPE met la main sur l'agence DOWNTOWN PARIS