Full-Time
Paid Social Senior Executive
Posted on 8/27/2024
Publicis Groupe
10,001+ employees
Global marketing and communications services provider
Junior, Mid
London, UK
- Strong analytical and problem solving skills
- Competent mathematical ability
- Interest in digital media
- Strong attention to detail
- Strong communication skills
- Achieve client targets, in conjunction with the Account Manager
- Have an innovative and creative approach to thinking and constant improvements to Meta, X, Snapchat, TikTok, Reddit, LinkedIn and Pinterest campaigns
- Initiate and undertake campaign management tasks
- Assist in educating/training account teams and clients and selling benefits of Meta, X, Snapchat, TikTok, Reddit, LinkedIn and Pinterest as new and exciting media channels
- Build and maintain strong relationships with internal agency teams across all disciplines e.g. client planning, buying, search and digital
Publicis Groupe focuses on marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The goal of Publicis Groupe is to drive client success through tailored marketing strategies that leverage the latest in data and technology.
Company Size
10,001+
Company Stage
IPO
Total Funding
$32M
Headquarters
Paris, France
Founded
1926
Simplify's Take
What believers are saying
- Acquisition of Profitero positions Publicis as a leader in commerce solutions.
- Tremend acquisition expands software engineering capabilities for robust digital transformation.
- Publicis Sapient AI Labs boosts AI capabilities for innovative marketing solutions.
What critics are saying
- European advertising market downturn impacts Publicis's financial performance.
- Multiple acquisitions may lead to integration challenges and cultural clashes.
- Expansion into AI and digital transformation faces technological and implementation risks.
What makes Publicis Groupe unique
- Publicis Groupe's 'Power of One' approach integrates diverse services for seamless client solutions.
- Acquisitions like Profitero enhance Publicis's e-commerce and digital transformation capabilities.
- Publicis Sapient's Salesforce expansion strengthens its global digital transformation services.
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Company News
Publicis announced the acquisition of Brazil's BR Media Group, a leading influencer marketing firm with over 500,000 creators. The deal, valued at approximately R$550 million, aims to integrate BR Media's data technology with Publicis' Epsilon platform, enhancing audience strategies and campaign impact. This move is part of Publicis' strategy to expand in Latin America, following previous acquisitions like Retargetly and Practia.
Stéphane Boukris sold the conversational platform Wibilong to Publicis for over €2 million, after purchasing it for €200k in 2019. Initially in decline under Teleperformance, Wibilong was revitalized by Boukris and David Schwarz, expanding its client base and enhancing its AI-driven platform. They also brought back founder Jean-Christophe Hua to lead the company. Boukris, an investor in 53 startups, previously sold Ametix to La Poste and Excelsior to Alan Allman Associates.
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