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Full-Time

Programmatic Trader

Posted on 7/18/2024

MiQ

MiQ

1,001-5,000 employees

Programmatic media solutions for digital advertising

Data & Analytics
Consulting
Design

Mid

Toronto, ON, Canada

Category
Sales & Trading
Quantitative Finance
Finance & Banking
Required Skills
Sales
Communications
Requirements
  • 2+ year of experience trading in DSP(s)
  • Strong mathematical and analytical skills
  • Ability to work with large datasets in advanced Excel files
  • Working knowledge of statistical models
  • Start-up mindset
  • Attention to detail and problem-solving skills
  • Strong communication skills
  • Coding experience is a plus
  • High attention to detail and commitment to quality
  • Ability to multitask and prioritize
  • Ability to work independently and identify risks
  • Flexible and adaptable team player
  • Can-do attitude and enthusiasm
  • Alignment with MiQ's core values
Responsibilities
  • Set up campaigns and own end-to-end campaign management
  • Monitor optimizations and develop campaign strategy
  • Analyze and optimize campaigns regularly
  • Make trading decisions for online media
  • Monitor campaign performance and ensure client objectives are met
  • Collaborate with Sales, Account Management, and Analysis teams
  • Retain clients by achieving ROI objectives and KPIs
  • Scale campaigns and increase bookings monthly
  • Generate client reports and feedback
  • Work with business support teams on various tasks
  • Communicate with international counterparts
  • Manage client relationships and collaborate with internal teams
  • Maintain understanding of company structure and products
  • Assist in market OKRs and complete ad-hoc tasks

MiQ specializes in programmatic media solutions, focusing on data-driven marketing campaigns in the digital advertising market. The company optimizes automated ad purchases that target specific audiences in real-time, helping clients like marketers and advertising agencies enhance their campaign effectiveness. MiQ provides a range of services, including data analytics, creative build, and trading insights, to maximize return on investment (ROI) for its clients. Its agnostic model allows it to work with any data, demand-side platform, publisher, or exchange, ensuring tailored solutions for each client. Unlike many competitors, MiQ emphasizes its expertise in data science and programmatic trading, which sets it apart in a crowded market. The company's goal is to support international expansion and client growth while delivering better marketing results through its comprehensive programmatic media solutions.

Company Stage

Seed

Total Funding

$1M

Headquarters

London, United Kingdom

Founded

2006

Growth & Insights
Headcount

6 month growth

11%

1 year growth

11%

2 year growth

11%
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Simplify's Take

What believers are saying

  • MiQ's expansion into new markets like Australia and the UK with their TV Intelligence platform demonstrates their commitment to innovation and market leadership.
  • Strategic leadership hires and promotions, such as the appointment of Ryan Griffin and Jason Furlano, indicate a strong focus on scaling the business and enhancing client service.
  • The company's proactive approach to cookieless audience targeting positions it as a forward-thinking leader in privacy-compliant advertising solutions.

What critics are saying

  • The highly competitive nature of the digital advertising market requires MiQ to continuously innovate to maintain its edge.
  • Dependence on performance-based revenue models like CPM and dCPM can lead to financial volatility in fluctuating market conditions.

What makes MiQ unique

  • MiQ's agnostic model allows it to work with any data, DSP, publisher, or exchange, providing unparalleled flexibility compared to competitors tied to specific platforms.
  • Their strong focus on data science and analytics ensures highly optimized programmatic campaigns, setting them apart in a crowded digital advertising market.
  • The recent partnership with private equity firm Bridgepoint supports MiQ's long-term growth strategy, emphasizing international expansion and client growth.
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