The Opportunity

We are seeking a highly motivated and experienced Associate Vice President of Martech Strategy, Planning, and Delivery to join our Global Digital Marketing Team.! The successful candidate will be responsible for developing and implementing a comprehensive Martech strategy that aligns with our company’s overall business objectives. This role requires a unique blend of strategic vision, operational expertise, and influential leadership to drive the adoption of marketing technologies and enhance customer engagement.

Responsibilities

• Martech Modernization Vision and Roadmap: Develop and implement a comprehensive Martech modernization strategy aligned with the company’s overall business objectives. Research, recommend, and implement new marketing technology products and tools to improve business performance across channels and products in partnership with marketing leadership, IT, and data partners.
• Cross-Functional Collaboration: Lead cross-functional teams to ensure seamless integration of modern marketing practices across all channels and touchpoints. Collaborate with various departments, including marketing, IT, and customer service, to deliver differentiated omni-channel experiences for our customers.
• Customer Engagement: Design and implement customer engagement strategies and/or use cases that provide personalized, relevant, timely, and connected experiences. This includes designing end-to-end digital customer onboarding journeys and improving customer retention through loyalty programs.
• Service Delivery Models: Implement service delivery models that drive process efficiencies via automation. Lead initiatives to design digital workflows, channel strategies, and customer value propositions, resulting in significant cost savings and improved service delivery.
  • Develop and implement personalized marketing campaigns to enhance customer experiences across various segments and channels.
  • Create dynamic content strategies tailored to individual customer preferences and behaviors.
  • Utilize advanced analytics and data-driven insights to refine personalization tactics and improve engagement metrics.
  • Integrate customer data from multiple touchpoints to deliver cohesive and relevant messaging.
  • Design and optimize personalized onboarding journeys to boost customer acquisition and retention rates.
  • Implement automated workflows to streamline personalized communications and drive efficiencies.
• Highlight Business Impact: Emphasize the business impact of Martech initiatives by showcasing how they contribute to achieving the company’s strategic goals. This includes demonstrating improvements in customer engagement, revenue growth, and operational efficiencies.
• Engage in Strategic Discussions: Include senior partners in strategic discussions about Martech initiatives. Seek their input and feedback to ensure alignment with the company’s overall vision and objectives. This collaborative approach helps build trust and support for Martech projects.

What motivates you?

• You obsess about customers, listen, engage and act for their benefit.
• You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
• You thrive in teams and enjoy getting things done together.
• You take ownership and build solutions, focusing on what matters.
• You do what is right, work with integrity and speak up.
• You share your humanity, helping us build a diverse and inclusive work environment for everyone.

What we are looking for

• Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA is preferred.
• Proven experience in a senior marketing technology role (10+ years), with a strong track record of developing and implementing Martech strategies.
• Deep understanding of Martech tools and analytics, with the ability to guide intended results across a highly matrixed organization. Specific tools include the entire Adobe Experience Cloud Stack, Salesforce Marketing Cloud, DOMO, PowerBI, etc.
• Strong leadership and team management skills, with the ability to inspire change across the organization.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

What can we offer you?

• A competitive salary and benefits packages.
• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
• A focus on growing your career path with us.
• Flexible work policies and strong work-life balance.
• Professional development and leadership opportunities.

Our commitment to you

• Values-first culture: We lead with our Values every day and bring them to life together.
• Boundless opportunity: We create opportunities to learn and grow at every stage of your career.
• Continuous innovation: We invite you to help redefine the future of financial services.
• Delivering the promise of Diversity, Equity and Inclusion:  We foster an inclusive workplace where everyone thrives.
• Championing Corporate Citizenship: We build a business that benefits all partners and has a positive social and environmental impact.

#LI-Hybrid

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Toronto, OntarioHybrid

Salary range is expected to be between

$126,600.00 CAD - $235,300.00 CAD

If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.