Senior Strategist

About Blend

Blend is a HubSpot Diamond Partner and globally recognised as the leading HubSpot website agency. With 45+ specialists across the UK and US, we partner with ambitious B2B technology companies to build connected revenue systems that fuel long-term growth.

We help organisations transform fragmented go-to-market functions into unified, AI-powered growth engines. Our work spans the full buyer journey – from creating demand through content and brand, to capturing it via websites and search, to converting it through automation and enablement.

We’re looking for a Senior Strategist who can think across the entire buyer journey for mid-market B2B clients. You’ll define and execute integrated demand generation strategies optimised for pipeline, owning the strategic direction of assigned client accounts. You’ll direct creative, content, and channel specialists to bring those strategies to life, and bring strategic challenge into the room when the evidence calls for it.

Key responsibilities

Demand Generation Strategy

The core of this role is developing and orchestrating integrated demand generation programmes for our clients. You’ll design across the workstreams that drive pipeline for mid-market B2B: AEO, paid, social, content, events, and conversion-driven website strategy (IA, UX, CRO). You’ll analyse performance data across these channels, identify opportunities, and translate insights into actionable plans that drive measurable revenue outcomes.

Create Demand

• Advise clients on brand positioning, messaging, and thought leadership approaches.
• Develop content marketing strategies that position clients as category leaders.
• Lead LinkedIn Ads campaign strategy and creative ideation, and shape organic social distribution that creates reach and engagement.
• Brief and partner with creative teams to ensure output aligns with strategic intent.

Capture Demand

• Conduct research to inform AEO and SEO strategies
• Shape paid media strategies across Search, AI PPC and paid social.
• Identify CRO opportunities through user research, analytics and structured experimentation.
• Lead website strategy, covering information architecture, user journeys and conversion-driven design.
• Review design and content outputs to ensure strategic alignment.

Convert Demand

• Identify conversion triggers and optimisation opportunities across the funnel
• Design conversion strategy and define the CRM automation needed to support it
• Support sales enablement strategy and content planning
• Partner with HubSpot specialists on automation and CRM implementation

How You’ll Think and Work

Beyond technical skills, we’re looking for a particular way of operating. These behaviours reflect our values and what success looks like in this role.

Strategic Judgement

• You connect individual tasks to larger business outcomes – you see the system, not the parts in isolation
• You translate ambiguous client needs into clear, actionable recommendations
• You challenge assumptions constructively when the evidence points elsewhere
• You balance data-driven thinking with creative intuition

Analytical Rigour

• You’re comfortable digging into data to find the story beneath the numbers
• You translate complex datasets into clear insights that inform strategy
• You know which metrics matter and can distinguish signal from noise

Creative Taste

• You can evaluate design and content work against strategic intent – beyond aesthetic preference
• You imagine how campaigns and experiences will land before they’re built
• You bring ideas that are both commercially sound and creatively interesting

Empathy

• You read client dynamics and navigate tricky conversations with care
• You build trust quickly through genuine curiosity and attentive listening
• You challenge constructively with care for the audience

AI Fluency

• You’re skilled at prompting – asking better questions of both AI systems and humans to extract useful insights
• You practice data sensemaking – interpreting AI outputs and contextualising them for strategic decisions
• You embrace augmentation – automating routine tasks and configuring AI projects to elevate the quality of your work
• You adapt quickly – experimenting with new tools and approaches as the landscape shifts

What You Bring

• Background in B2B strategy / planning within agency
• Strong data analysis skills with the ability to extract insights from marketing and web analytics
• Track record leading client presentations and workshops for non-technical audiences
• Proven experience applying AI and automation to enhance workflows or digital performance
• Comfortable navigating SEO/AEO tools (Ahrefs, GA4, Search Console), paid media (Google Ads, LinkedIn Ads), and AI tools

Desirable

• Degree in Marketing, Business, Strategy, or related field
• HubSpot certifications (Implementation, Revenue Operations, Platform Consulting)

Why Blend

• Work with leading B2B brands across high-tech manufacturing, fintech, and cyber
• Join the agency globally recognised as the leading HubSpot website agency
• Exposure to advanced HubSpot implementations, AEO strategies, RevOps
• Collaborative environment with 45+ professionals across UK and US
• Hybrid working from our Reading office: 3 days in-office for collaboration, 2 days remote for focused work
• 25 days annual leave plus bank holidays, increasing by one day for each year of service (up to 28 days total)
• Professional development support including HubSpot certifications and training
• Shape processes and contribute to growth

We look forward to hearing from you!

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