Simplify Logo

Full-Time

SEO Manager

Posted on 9/30/2024

Squarespace

Squarespace

1,001-5,000 employees

Website building and hosting platform

Consumer Software
Enterprise Software

Compensation Overview

$135k - $170kAnnually

+ Equity

Senior, Expert

New York, NY, USA

This role is based in our headquarters in New York.

Category
SEO Marketing
Growth & Marketing
Required Skills
SEO
Marketing
Looker
Data Analysis
Requirements
  • 7-10+ years of experience in SEO, content strategy required, SEM experience
  • 4 years of experience defining marketing processes in multi-disciplinary environments
  • Knowledge of channel marketing strategies and processes to help us fortify the foundation for SEO programs
  • Up to date on the latest trends in SEO best practices, Google quality guidelines, and ranking factors
  • Expert with tools like Looker, Amplitude, Google Search Console, Ahrefs, Screaming Frog, Framer, etc.
  • Deep understanding of marketing data management to support SEO channel reporting
  • Experience with both self-service B2C and B2B motions
  • Experience presenting to executive audiences
  • Ability to partner and gain support from content, engineering, design, product, and marketing teams
Responsibilities
  • Partner with marketing stakeholders, analytics, content, agency partners, product, and leadership to develop global SEO strategies through data-driven planning, opportunity assessment, and reporting to identify critical KPIs, set goals, and forecast performance for ongoing optimization
  • Manage an extended team of external agency and vendor partners to systematize processes and increase organic channel efficiency across the marketing funnel
  • Develop short-term and long-term SEO strategies, including keyword list management, site architecture, and content optimization recommendations
  • Plan or SGE and how traffic results will shift as a result of the evolution of AI search
  • Partner with the marketing, content, analytics, and product teams to evolve how we integrate SEO recommendations into marketing project planning - from discovery and research through activation and reporting
  • Keep up-to-date on the latest key industry trends and algorithm changes, and SEO best practices, strategies and technologies
  • Report on plan results, insights, and recommendations weekly, monthly, and quarterly
  • Fluency striking a balance for well curated content and intentional SEO practices
  • Be a part of a team to plan and develop creative ideas to support our customers understanding of the importance of website design

Squarespace provides a platform for individuals and businesses to create and manage professional websites without needing technical skills. Users can choose from a variety of website templates and utilize tools for e-commerce and marketing, all accessible through a subscription model. This means clients pay a recurring fee to use Squarespace's services, which include hosting and additional features like custom domains and email marketing. Unlike many competitors, Squarespace focuses on an all-in-one solution that caters to a diverse clientele, including small business owners and artists. The company's goal is to empower users to establish their online presence easily while maintaining a supportive work environment for its employees.

Company Stage

Series B

Total Funding

$578.5M

Headquarters

New York City, New York

Founded

2003

Growth & Insights
Headcount

6 month growth

0%

1 year growth

2%

2 year growth

3%
Simplify Jobs

Simplify's Take

What believers are saying

  • The acquisition by Permira for $6.9 billion indicates strong market confidence and potential for future growth.
  • Squarespace's commitment to employee well-being, including premium benefits and flexible work arrangements, makes it an attractive workplace.
  • The company's continuous innovation, such as new brand campaigns and premium services, enhances its market position and user engagement.

What critics are saying

  • The recent DNS hijacking incidents expose vulnerabilities in Squarespace's domain management, potentially damaging its reputation and customer trust.
  • The transition to a private company under Permira may lead to strategic shifts that could impact employee morale and job security.

What makes Squarespace unique

  • Squarespace offers an all-in-one platform that simplifies website creation and management, making it accessible to users without advanced technical skills, unlike more complex competitors.
  • The company's subscription-based SaaS model ensures a steady revenue stream, allowing continuous investment in platform improvements and customer support.
  • Squarespace's strong focus on design and user experience sets it apart in the crowded website builder market, appealing particularly to creative professionals and small businesses.

Benefits

Health insurance with 100% premium covered for you and your dependent children

Fertility and adoption benefits

Retirement benefits with employer match

Flexible vacation & paid time off

Up to 20 weeks of paid family leave

Equity plan for all employees

$100 per month remote stipend

Education reimbursement

Employee donation match to community organizations

7 Employee Resource Groups across locations

INACTIVE