Overview

As an established thought leader within the transportation - ports and maritime industry, you are motivated to make connections that enable others to work smarter with higher impact inside their organizations. You understand how organizations are more successful when using Esri’s technology and data and know how to see that replicated elsewhere.

As an Industry Manager, you will develop and oversee the execution of global go-to-market strategies to drive growth in new and existing markets in the transportation domain, and specifically the discipline of ports and maritime. Your objective is to drive awareness and demand in target markets by positioning Esri GIS technology as uniquely suited to address existing and emerging industry challenges and opportunities. You will collaborate closely with teams in business development, corporate marketing, professional services, solutions, and software development to align industry trends with Esri technology for current and future demand.

Responsibilities

• Represent Esri as the subject matter expert in the ports and maritime market. This should include knowledge in all aspects of ports and maritime practices, including port and terminal operations, berth planning and scheduling, vessel traffic management systems, environmental compliance and management, security management, dredging and inter-agency coordination, and port business systems, and more
• Position Esri as a thought leader in the port and maritime industry. This includes participation in industry association committees, and presentations at association conferences
• Forecast and evaluate industry trends using a variety of data and proactively develop solutions and messages to address key business issues, drivers, and growth opportunities
• Develop, manage, and execute a comprehensive global marketing strategy for the port and maritime domain
• Develop and execute comprehensive industry marketing plans and programs, both short and long range, to support the GIS user community and grow the use of GIS in the transportation industry
• Share knowledge about competition and customer requirements to enable Business Development teams to be more effective
• Research, analyze, and monitor financial, technological, and market factors in the transportation industry to capitalize on service and market opportunities in the domain
• Investigate, understand, and develop new business in areas undeserved or not currently served with GIS applications in the port and maritime market
• Develop and recommend product/industry positioning, marketing collateral generation, and pricing strategies to support sales and revenue objectives
• Work with Product Development as a customer advocate for needs of the port and maritime market, providing industry feedback based on discussions with transportation customers
• Work closely with the sales staff, international division regional managers, and Esri international distributors to provide domain expertise, contacts, support, and guidance for working within the port and maritime community
• Collaborate with the business partner group to recruit, develop, and maintain partners and partner channels to ensure the delivery of solutions to the transportation sectors
• Represent and manage Esri’s presence at port and maritime industry-related conferences, trade shows, seminars, and other events domestically and internationally
• Build and maintain a strong GIS user community within the transportation related industry through printed collateral, e-newsletters, online forums, user groups, and other networking opportunities
• Advocate the use of GIS technology to the various transportation related trade associations such as AAPA, IAPH, TRB and others, and with standards organizations, and the media

Requirements

• 8+ years of demonstrated leadership and practical experience in a transportation discipline focused on the port and maritime market
  • 5+ years of GIS experience as it relates to transportation, including some combination of port and maritime planning, environmental compliance, port engineering and operations, maritime inter-agency coordination (MARaD, Coast Guard, Army Corps of Engineers, ex) and port asset and maintenance management systems, and more
  • 5+ years of leadership experience with the ability to motivate, inspire, and achieve goals
• In-depth knowledge of development issues, challenges, workflows, and opportunities for improvement using GIS and its practical applications in the port and maritime domain
• Experience leading industry strategy, business development, and marketing programs including creating and managing influence plans and monitoring and reporting on results, coordinating integrated execution teams, and managing budgets
• Bachelor’s in planning, engineering, public or business administration, GIS or a related field
• Ability and willingness to travel domestically and internationally
• Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.

Recommended Qualifications

• General knowledge of spatial analysis and how it is used for problem solving
• Results oriented; ability to write and craft smart, attainable, realistic, time-driven goals with clear lead indicators
• Demonstrated excellence in written and presentation abilities
• Demonstrated understanding of marketing purpose and tactics

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