Full-Time

Content Marketing Specialist

Posted on 8/28/2024

Inovalon

Inovalon

1,001-5,000 employees

Cloud-based software for healthcare analytics

Consulting
Healthcare

Compensation Overview

$59.4k - $70kAnnually

+ Performance-based incentives

Junior

Tampa, FL, USA

Category
General Marketing
SEO Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Adobe Creative Suite
Lead Generation
Wordpress
SEO
HTML/CSS
Requirements
  • Minimum of 1+ year(s) of work experience as a copywriter or marketing communications specialist (with a heavy focus on writing), or other similar role;
  • Exceptional writing, editing and proofreading skills;
  • Experience writing for the web and/or social media;
  • Knowledge of current SEO best practices, trends and tools;
  • Inovalon to communicate effectively across multi-functional departments and teams;
  • Inovalon to thrive in a fast-paced, deadline-driven team environment with shifting priorities;
  • Interest and willingness to be a team player and assist with overall marketing needs and projects;
  • Experience in a B2B environment is a plus, but not required;
  • Skills in WordPress, HTML and Adobe Creative Suite are a plus, but not required;
  • Experience in the healthcare industry is a plus, but not required;
  • Highly organized, detail-oriented skill set; and
  • Inovalon to be flexible and work under changing priorities.
Responsibilities
  • Develop and create digital marketing content to support and drive results for INOVALON marketing campaigns;
  • Monitor healthcare industry issues critical to INOVALON customers;
  • Stay current with social media, email marketing and content writing best practices, SEO standards, and trends;
  • Edit and proofread marketing communications materials and content as assigned;
  • Work closely with lead generation and communication staff to create relevant content;
  • Create SEO content to ensure web content matches user intent and targeted search engine terms;
  • Provide SEO support to Digital team by creating H1 and H2 headers and meta data content;
  • Collaborate with Digital team on content optimization for SEO purposes;
  • Other duties as requested and/or determined;
  • Maintain compliance with Inovalon’s policies, procedures and mission statement;
  • Adhere to all confidentiality and HIPAA requirements as outlined within Inovalon’s Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position; and
  • Fulfill those responsibilities and/or duties that may be reasonably provided by Inovalon for the purpose of achieving operational and financial success of the Company.

Inovalon provides cloud-based software solutions that focus on improving data-driven healthcare. The company offers a platform that integrates real-time data access and advanced analytics, supporting over 100 solutions for healthcare organizations. These solutions help clients enhance patient care, streamline operations, and improve financial performance. Inovalon's platform is designed to be user-friendly and integrates easily with existing healthcare systems, allowing clients to access tools for revenue cycle management, care quality management, and workforce management. Unlike many competitors, Inovalon emphasizes national-scale connectivity and automated processing, making it easier for healthcare providers, payers, and pharmaceutical companies to utilize their data effectively. The goal of Inovalon is to empower healthcare organizations to achieve better clinical outcomes and operational efficiencies through the effective use of data.

Company Stage

IPO

Total Funding

N/A

Headquarters

Bowie, Maryland

Founded

1997

Growth & Insights
Headcount

6 month growth

11%

1 year growth

14%

2 year growth

14%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with MEDITECH could increase adoption of revenue cycle management solutions.
  • AI-powered Converged Record Review may attract clients seeking advanced analytics.
  • Recognition as top vendor for RCM and analytics boosts reputation and client base.

What critics are saying

  • $50 million fraud lawsuit could cause financial and reputational damage.
  • Partnership with MEDITECH may pose integration and data security challenges.
  • AI-powered Converged Record Review faces data privacy and compliance challenges.

What makes Inovalon unique

  • Inovalon integrates national-scale connectivity with real-time data access and advanced analytics.
  • The company offers over 100 solutions for optimizing healthcare operations.
  • Inovalon's platform supports revenue cycle management, care quality, and workforce management.

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Benefits

Health Insurance

Life Insurance

401(k) Company Match

Paid Vacation

Hybrid Work Options

INACTIVE