Simplify Logo

Full-Time

Content Marketing Specialist

Confirmed live in the last 24 hours

Inovalon

Inovalon

1,001-5,000 employees

Cloud-based software for healthcare analytics

Data & Analytics
Consulting
Hardware
Enterprise Software
Healthcare

Entry, Junior

Tampa, FL, USA

Category
Content Strategy
Content & Writing
Copywriting
Required Skills
Communications
Adobe Creative Suite
Wordpress
SEO
Journalism
Marketing
Requirements
  • Minimum of 1+ year(s) of work experience as a copywriter or marketing communications specialist (with a heavy focus on writing), or other similar role;
  • Exceptional writing, editing and proofreading skills;
  • Experience writing for the web and/or social media;
  • Knowledge of current SEO best practices, trends and tools;
  • Inovalon to communicate effectively across multi-functional departments and teams;
  • Inovalon to thrive in a fast-paced, deadline-driven team environment with shifting priorities;
  • Interest and willingness to be a team player and assist with overall marketing needs and projects;
  • Experience in a B2B environment is a plus, but not required;
  • Skills in WordPress, HTML and Adobe Creative Suite are a plus, but not required;
  • Experience in the healthcare industry is a plus, but not required;
  • Highly organized, detail-oriented skill set; and
  • Inovalon to be flexible and work under changing priorities.
  • Bachelor’s degree in communications, English, journalism or its equivalent.
Responsibilities
  • Develop and create digital marketing content to support and drive results for INOVALON marketing campaigns;
  • Monitor healthcare industry issues critical to INOVALON customers;
  • Stay current with social media, email marketing and content writing best practices, SEO standards, and trends;
  • Edit and proofread marketing communications materials and content as assigned;
  • Work closely with lead generation and communication staff to create relevant content;
  • Create SEO content to ensure web content matches user intent and targeted search engine terms;
  • Provide SEO support to Digital team by creating H1 and H2 headers and meta data content;
  • Collaborate with Digital team on content optimization for SEO purposes;
  • Other duties as requested and/or determined;
  • Maintain compliance with Inovalon’s policies, procedures and mission statement;
  • Adhere to all confidentiality and HIPAA requirements as outlined within Inovalon’s Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position; and
  • Fulfill those responsibilities and/or duties that may be reasonably provided by Inovalon for the purpose of achieving operational and financial success of the Company.

Inovalon provides cloud-based software solutions that focus on improving data-driven healthcare. Their platform offers advanced analytics and business intelligence tools that assist healthcare organizations, including providers, payers, and pharmaceutical companies, in enhancing patient care and operational efficiency. The platform integrates national-scale connectivity and real-time data access, supporting over 100 solutions for various healthcare operations like revenue cycle management and care quality management. Inovalon generates revenue through subscription fees for its user-friendly software and also offers consulting services to help clients optimize their data usage. The company's goal is to empower healthcare organizations to utilize data effectively to achieve better clinical outcomes and operational efficiencies.

Company Stage

N/A

Total Funding

N/A

Headquarters

Bowie, Maryland

Founded

1997

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Strategic partnerships, such as with MEDITECH, enhance Inovalon's capabilities in revenue cycle management and expand its market reach.
  • Recognition as a Great Place to Work for two consecutive years highlights a positive and supportive work environment.
  • The launch of innovative solutions like InfectionWatch and SDOH Market Insights demonstrates Inovalon's commitment to addressing critical healthcare challenges and improving patient outcomes.

What critics are saying

  • The $50 million fraud lawsuit filed by the AIDS Healthcare Foundation could damage Inovalon's reputation and financial stability.
  • The competitive healthcare technology market requires continuous innovation to maintain a leading position, posing a risk if Inovalon fails to keep pace.

What makes Inovalon unique

  • Inovalon's cloud-based platform integrates national-scale connectivity and real-time data access, setting it apart from competitors with less comprehensive data solutions.
  • The company's focus on data-driven healthcare and advanced analytics provides a competitive edge in optimizing patient care and operational efficiency.
  • Inovalon's extensive range of over 100 solutions tailored for various healthcare operations distinguishes it from more narrowly focused competitors.