Director of Growth
Posted on 9/7/2023
Nova Credit

51-200 employees

People move. Credit history doesn't. We're changing that.
Company Overview
Nova strives to enable the flow of humans not just for their economic potential, but because of the value of that movement itself in bringing new perspectives, creativity, community, and innovation. Nova Credit allows consumers who have recently arrived in the U.S. to attempt to demonstrate their creditworthiness to lenders.
Financial Services
Data & Analytics

Company Stage

Series C

Total Funding





New York, New York

Growth & Insights

6 month growth


1 year growth


2 year growth

New York, NY, USA
Experience Level
Desired Skills
Growth & Marketing
  • 5-10 years of work experience in product-led growth, growth marketing, or product management
  • Keen understanding of consumer behavior across different product journeys
  • Expertise in consumer acquisition strategies, including performance marketing, SEO, paid media, affiliate partnerships as well as lifecycle marketing
  • Experienced in Mixpanel, SQL, or relevant user performance and data tracking tools
  • You are comfortable operating in a fast-paced environment with limitations from legal red tape
  • A critical thinker with a hacker's type mentality full of intellectual curiosity and creativity
  • An accelerant, the momentum booster in the team bringing forth the best ideas to rapidly uncover value for our users
  • Systematic, looking for ways to solve problems in a scalable way, building on top of best practices
  • Objective with a strong data-driven approach in decision making
  • A crisp communicator that bonds us all together, sharing outcomes, learnings, insights, updates, and results
  • An owner, always finding ways to keep moving the ball forward, directly and indirectly
  • Grow attributable revenue from our consumer-owned product and affiliate channels
  • Build a holistic growth road-map, managing initiatives via the RICE scoring model (reach, impact, confidence, and effort)
  • Optimize our consumer website and product experience to maximize the acquisition of newcomers, increase engagement, and grow conversions for our partner products
  • Conduct experimentation across all marketing channels, including performance marketing, affiliate partners, lifecycle marketing, referral, and content
  • Own every aspect of our consumer funnel to relentlessly track and improve our KPIs, including conversions, LTV/CAC per channel, traffic, email capture, referrals, nurture, and retention
  • Build attribution models and help deploy seven-figure marketing spending budgets
  • Oversee consumer product roadmap and work closely with product and engineering teams to build features that elicit conversion and sharing/virality
  • Work closely with partnership and leadership team members to build an impactful partner strategy that creates synergies within our ecosystem
  • Guide user research to leverage cross-channel insights to refine strategies that generate higher-quality segments
Desired Qualifications
  • : Passion for financial inclusion and immigration as well as fintech value props