Full-Time

Marketing Automation Specialist

Confirmed live in the last 24 hours

Okta

Okta

5,001-10,000 employees

Identity and access management solutions provider

Enterprise Software
Cybersecurity

Mid

London, UK

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Salesforce
Requirements
  • 4+ years experience in Database, Email or Operations Marketing or similar.
  • Subject matter expertise in email marketing best practices
  • Experience building and deploying product/promotional go-to-market and optimization strategies with an emphasis on marketing tech implementations, messaging, and A/B testing
  • Proficiency in Salesforce, Marketo
  • Experience with troubleshooting systems, process, and data issues
  • Impeccable attention to detail and committed to quality work.
  • Strong project management skills required with the ability to connect the dots across teams.
  • Ability to prioritize and manage multiple projects/processes at one time
  • BS/BA or equivalent required
  • Marketo Certified Expert
  • Experience in other common martech, like Outreach, Splash, Folloze, Litmus
  • Marketing Automation, Campaign Operations or a similar role at a B2B, SaaS company
Responsibilities
  • Working closely with multiple regional marketing and demand marketing teams to deliver highly effective demand generation, event, and advocacy/loyalty programs.
  • Understanding the regional adaptations and market differences in EMEA.
  • Collaborating with various internal stakeholders to build, test, and execute email segmentation, reporting, and set-up of campaigns.
  • Monitoring campaigns and their effectiveness, with a strong attention to detail and analytical focus required.
  • Integrating data from various sources and tools to optimize content and messaging in nurture programs by behaviors and personas.
  • Creating email campaigns and landing pages following branding guidelines.
  • Supporting marketing team in analyzing and reporting marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies and provide feedback.
  • Building custom Salesforce campaigns to guide and advise campaign performance.
  • Overseeing campaign setup and data flow from Marketo to Salesforce to ensure the integrations are activated for the right programs, and that lead and responses are routing and scoring properly across our tech stack

Okta provides identity and access management solutions that help businesses and organizations manage user authentication and authorization securely. Their cloud-based platform includes tools like single sign-on (SSO), multi-factor authentication (MFA), lifecycle management, and API access management, which streamline IT operations and enhance security. Unlike many competitors, Okta focuses on delivering a comprehensive suite of services that cater to a diverse clientele, including large enterprises and government agencies. The company's goal is to ensure that users have the right access to resources at the right time, addressing the growing need for security in an increasingly digital world.

Company Stage

IPO

Total Funding

$223M

Headquarters

San Francisco, California

Founded

2009

Growth & Insights
Headcount

6 month growth

9%

1 year growth

15%

2 year growth

24%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for zero-trust security frameworks aligns with Okta's core offerings.
  • The rise of passwordless authentication methods benefits Okta's focus on multi-factor authentication.
  • Partnership with AWS enhances Okta's visibility in the cloud services market.

What critics are saying

  • A recent vulnerability allows usernames to bypass password requirements, posing security risks.
  • Okta faces a patent infringement lawsuit related to identity-verification technologies.

What makes Okta unique

  • Okta offers deep integrations with over 5,000 apps for seamless access.
  • The company provides a cloud-based platform for secure user authentication and authorization.
  • Okta's subscription model ensures a steady and predictable revenue stream.

Help us improve and share your feedback! Did you find this helpful?