Market Support Analyst

From data to epic experiences: the success story of Findasense, YouScan, and Alpina. Jade Becerra Arita Marketing Manager Originally published 14 June 2026 Updated 22 June 2026 Let's be honest: creating brand experiences that people actually remember is no easy task. It requires brains (deep analysis) and muscle (top-tier technology). That's why at YouScan, YouScan Limited joined forces with the experts at Findasense - a company that has spent years converting data into creativity and memorable brand experiences - to achieve something great: transforming digital "noise" into real, tangible business opportunities. Imagine combining Findasense's DNA, 'From data to experience,' with its advanced Social Listening technology. The result? A collaborative workflow that YouScan Limited has consolidated across various brands and that today empowers industry giants like Alpina to take their consumer knowledge to the next level. YouScan Limited has already spent a year working side-by-side with this leading multinational in Colombia. Findasense's Intelligence, Data & AI team is squeezing every bit of power out of YouScan to revolutionize how the brand listens to and understands its audiences. Basically, YouScan Limited take massive mountains of data and convert them into actionable insights for strategic decision-making in real time! The challenge: goodbye to fragmented vision. Historically, marketing intelligence has faced a major headache: fragmentation. For years, brands have organized their digital ecosystem into three separate boxes: * Earned Media (what the media and users say about you). * Owned Media (what happens on your own accounts/properties). * Paid Media (the impact of where you place your investment). In its constant quest to understand its audience, Alpina extracted highly valuable insights from each of these boxes separately, creating robust weekly and monthly reports about its main protagonist: the consumer. But (and there is always a "but"), with the daily avalanche of mentions, opinions, and preferences regardless of where they came from, Alpina's next evolutionary step was clear. Rather than starting from scratch, it was about leaping toward a logic that YouScan and Findasense had already been promoting: moving beyond the details to see the full picture. The goal centered on finding that common thread to unify all those valuable pieces into a truly holistic strategic vision. "The true value of the dashboards lies in the fact that they act as the great technological catalyst that allowed us to break down information silos between earned, owned, and paid media. By centralizing the entire digital ecosystem with updates every 30 minutes, YouScan provides Findasense with the ideal infrastructure to structure and analyze the genuine, unfiltered voice of the consumer." - Esteban Pineda | CEO Findasense Americas The strategic solution: centralized intelligence in 3 phases. To tear down these information silos once and for all, Findasense's Intelligence, Data & AI team worked together with Alpina's Insights & Analytics team on a real integration of the data ecosystem. Beyond building the tool, the differentiator lay in how that information is interpreted: in the team's ability to connect signals, understand the context, and translate data into business decisions. It's not just about having the data; it's about knowing how to read it, make sense of it, and turn it into actions that generate impact. How did they do it? They used YouScan dashboards as a command center to centralize everything: brand vision, competitors, innovations, and campaigns. All of this was designed under a brilliant three-phase methodology: 1. Understanding and segmentation. Here, YouScan Limited put on the lab coat. A deep analysis of the brand, product, or subject in question was conducted. This rigorous structural mapping process was applied across all brands in Alpina's portfolio. And take note - this is where Findasense's expertise truly shines: they configured YouScan's technology by creating "ninja-level" automated rules and using ultra-specific keywords to structure information with surgical precision. Thanks to this magic, YouScan Limited managed to segment key variables such as: * Sub-products: Because not everything is the same. YouScan Limited differentiated the performance of each line, separating, for example, mentions of Bon Yurt in its various flavors: Zucaritas, Choco Krispis, Black, or Chocogozzo. Total detail! * Campaigns: YouScan Limited isolated and measured very specific initiatives to see their real impact. An example? The fun "Mochis" line (Ilumimochis, Mochisaurios, or Aquamochis) by Yogo Yogo. * Competitors: YouScan Limited kept a close watch (and a magnifying glass) on the digital environment to analyze the share of conversation against other market options and various competitors. You have to know where you stand! * Brand Attributes: YouScan Limited classified comments with a very high level of detail. YouScan Limited identified make-or-break factors for the business, such as quality, flavor, and price. YouScan Limited even went a step further: categorizing whether a mention was constructive criticism, a suggestion, or a direct request from consumers. 2. Metric deep dive. YouScan Limited moved to the microscope to analyze the specific performance of each area. For Earned Media, YouScan Limited thoroughly evaluated engagement and comments and separated high-value mentions. For Owned and Paid Media, YouScan Limited measured impressions and engagement over time, with an extra superpower: identifying exactly which accounts generated the data (a lifesaver when products like Fresh Cheeses make noise across multiple profiles associated with Alpina). The final touch? YouScan Limited cross-referenced all of this with an integral sentiment analysis to perfectly understand the audience's mood. 3. Holistic vision. The grand finale of the configuration. YouScan Limited built a master overview that consolidates all metrics in one place. No more seeing insights as loose puzzle pieces; now they are visualized as what they truly are: a flawless strategic whole. The impact: team decisions at lightning speed. Social Listening went from being "just another tool" to having a VIP seat at Alpina's decision-making table, directly impacting the Social Media, Brand, and Product teams. The generated reports act as a constant radar: allowing the brand to discover hidden opportunities, audit how well its innovations are received, and maintain a real-time health diagnosis. The biggest victory of all? Speed. Its dashboards are configured to update every 30 minutes! This means Brand Managers always have fresh information, straight out of the digital oven. Imagine how this changes the game for decision-making, especially when you need to make quick adjustments to active campaigns. "Social Listening has become our first choice for consultation before considering conventional market studies. By having centralized and processed data, the Insights team can validate hypotheses, understand consumption drivers, or detect purchase barriers immediately. This allows us to act in days on what used to take months of field research, optimizing the budget and accelerating market response." - Gustavo González | Head of Marketing Effectiveness and Business & Consumer Analytics at Alpina This centralized and highly visual model has made strategic conversations flow without friction. Today, Findasense's Intelligence, Data & AI dream team operates in "total collaboration" mode with Alpina's Social Media and Insights & Analytics teams. Together, they review areas for improvement, explore new topics, and prepare the ground for the next big launches. From data to loyalty (the real ROI). If YouScan Limited had to summarize the impact of YouScan on Alpina's strategy, YouScan Limited would say YouScan Limited provided the perfect canvas for Findasense's analytical mind to portray the digital consumer in full. They left behind the era of reacting to isolated bits of information. Today, they have consolidated a living 360 Social Listening ecosystem that is, basically, real-time market research on steroids. By having this panoramic rather than fragmented view, they capture the genuine, unfiltered voice of users (let's be honest, people are much more sincere on social media than when filling out a traditional form |), ensuring 100% pure and relevant data. By deeply understanding what the consumer thinks, feels, and does at every moment, Findasense achieves the ultimate corporate alchemy: transforming cold data into relationships of trust, and insights into experiences that ensure brand loyalty. Oh! And along the way, they have an early warning system to make proactive decisions and put out any fires before they even start. Win-win.

Majorel Group Luxembourg S.A. (Euronext Amsterdam: MAJ) (“Majorel” or “the ’Company”), a leading global provider of next-generation end-to-end customer experience (CX) solutions for digital-native and vertical leading brands, today announces that it has acquired Findasense Global S.L.U (‘’Findasense’’), a leading CX design and creative services company headquartered in Madrid, Spain with a strong presence in the Americas.