Full-Time

Sr. Strategic Customer Marketing Manager

Posted on 10/21/2024

Carrot Fertility

Carrot Fertility

201-500 employees

Global fertility care platform offering comprehensive support

Compensation Overview

$135k - $145kAnnually

Senior

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Salesforce
Asana
Data Analysis
Requirements
  • 7+ years of experience working with and consulting senior HR leaders
  • Ability to develop and nurture deep relationships with employer and health plan customers, partners, and internal stakeholders
  • Demonstrated experience sharing marketing best practices with customers, creating omnichannel marketing plans and strategies, and persuading customer adoption of our marketing strategies and best practices
  • Proven experience in leading and piloting innovative marketing tactics that resulted in increased user acquisition and engagement, and swiftly scaling winning strategies
  • Critical thinking skills to evaluate gaps and partner cross-functionally to refine solutions that solve for both Carrot and the customer’s needs
  • A partner-oriented growth mindset, with the ability to understand both Carrot and the customer’s business needs and suggest initiatives and plans that deliver against both objectives.
  • Stellar project management and prioritization skills with mastery of the details; you’re able to manage multiple projects at any given time with the trustworthiness to execute on schedule at high velocity and enjoy putting processes in place to scale and work more efficiently
  • Strong communication and presentation skills, using data to influence internal and external stakeholders
  • Curiosity; you are unafraid to ask questions and have an insatiable desire to ask “why” and/or figure it out
  • Track record of quickly building internal and external stakeholder credibility, influence, and trust as a marketing expert
  • Ability to troubleshoot and problem-solve across teams, often quickly and on the fly
  • A strong consumer marketing background is essential – experience consulting with Fortune 500 companies is a plus
  • Experience in B2B2C healthcare or health tech is a plus
  • Some knowledge of Asana, Salesforce, and Domo is a plus
Responsibilities
  • Lead the strategy and execution of multi-channel customer marketing campaigns that will accelerate member enrollment (through a combination of email, digital, direct mail, and other channels) with a focus on relationship-building and client consulting
  • Develop thoughtful marketing strategies for a specific portfolio of Carrot’s largest Strategic and Health Plan customers focused on attracting, exciting, and engaging eligible employees or health plan members
  • Consult on marketing best practices, persuading clients to adopt our marketing strategies
  • Quickly establish credibility internally and with clients as a marketing expert
  • Build and maintain key growth KPIs
  • Field relevant requests from Carrot customers
  • Lead strategy to drive optimal user acquisition
Desired Qualifications
  • Experience consulting with Fortune 500 companies is a plus
  • Experience in B2B2C healthcare or health tech is a plus
  • Some knowledge of Asana, Salesforce, and Domo is a plus

Carrot Fertility offers a global platform for comprehensive fertility care, including services like education, IVF, and pregnancy support. Their unique single embryo transfer (SET) program has the highest SET rate among fertility benefits providers, supported by expert clinical guidance. Carrot stands out by providing inclusive care for individuals of all backgrounds and reducing C-section rates through collaboration with healthcare professionals. The company's goal is to deliver exceptional fertility care while offering cost savings to corporate partners.

Company Size

201-500

Company Stage

Series C

Total Funding

$111.1M

Headquarters

San Francisco, California

Founded

2016

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for virtual healthcare boosts Carrot's telemedicine services, like the menopause clinic.
  • Partnerships with tech companies like Grindr expand Carrot's reach in employee benefits.
  • CarrotMatch platform aligns with the trend of personalized healthcare solutions in fertility care.

What critics are saying

  • Increased competition from new entrants like Maven Clinic threatens Carrot's market position.
  • Potential regulatory scrutiny over telemedicine services could impact Carrot's virtual offerings.
  • Economic downturns may reduce corporate spending on employee benefits, affecting Carrot's revenue.

What makes Carrot Fertility unique

  • Carrot Fertility offers a pioneering single embryo transfer program with high success rates.
  • The company provides a comprehensive, inclusive fertility care platform across 130 countries.
  • Carrot's platform supports multiple languages, currencies, and payment options for global accessibility.

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Benefits

Healthcare coverage

Telehealth resources

Productivity stipend

Co-working spaces

Paid parental leave

401k

Home office stipend

Flexible time off policy

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-2%

2 year growth

3%
Femtech Insider
Feb 19th, 2025
Carrot Fertility Launches Virtual Menopause Clinic, Expanding Access to HRT

Carrot Fertility has announced the launch of Telemedicine for Menopause, a virtual clinic designed to provide accessible care and hormone therapy prescriptions for people experiencing perimenopause and menopause.

Health Technology Insights
Feb 4th, 2025
Carrot Fertility Launches Virtual Menopause Clinic for On-Demand Hormone Therapy

Carrot fertility launches virtual menopause clinic for on-demand hormone therapy.

QueerFeed
Dec 23rd, 2024
Grindr's Game-Changer for Employees: A Boon for Families!

Additionally, Grindr is enhancing its health care offerings by partnering with Carrot Fertility, which will provide employees with access to hormonal health care services.

Republic Charter Schools
Oct 21st, 2024
Carrots to Cradle: Supporting RePublic Schools Employees

Republiccharterschools believe that starting or expanding a family should be as accessible and supported as possible, which is why Republiccharterschools has partnered with Carrot.

Kids Health Tribune
Sep 24th, 2024
Carrot Fertility, Priority Health Strike Partnership for Reproductive Health Support

Carrot Fertility has partnered with Priority Health to offer two design solutions for fully-funded and self-funded employer groups.

INACTIVE