Full-Time

Lead – Brand & Social

Posted on 1/8/2025

Viral Nation

Viral Nation

201-500 employees

Influencer and social media marketing agency

Consumer Software
AI & Machine Learning

Mid, Senior

Toronto, ON, Canada

Category
Social Media Management
Social Media Marketing
Social Media Strategy
Social Media
Required Skills
Data Analysis

You match the following Viral Nation's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Bachelor's degree in Marketing, Communications, Media Studies, or a related field (or equivalent experience)
  • 3+ years of experience in social media management, content creation, and branding, preferably in a leadership role
  • Strong understanding of branding principles, messaging strategy, and visual identity
  • Strong project management skills with the ability to multitask and meet deadlines
  • Excellent communication and interpersonal skills to collaborate effectively with diverse teams and stakeholders
  • Proficiency in analytics tools to track and analyze the performance of social broadcast
Responsibilities
  • Develop and execute a comprehensive social media strategy that aligns with the organization's overall branding objectives and business goals
  • Ensure the consistent application of the organization's brand voice, messaging, and visual identity across all social media channels
  • Create, curate, and manage high-quality, engaging content for various social media platforms, including written posts, images, videos, and other multimedia formats
  • Develop and maintain a content calendar that outlines the publishing schedule, thematic content, and key milestones for the organization's social media channels
  • Oversee the agency’s community management efforts, responding to comments, messages, and fostering meaningful interactions with our audience
  • Identify and collaborate with influencers, partners, and advocates to amplify the organization's message and reach a broader audience
  • Utilize analytics tools to track and measure the performance of social media campaigns, derive insights from data, and adjust strategies for continuous improvement
  • Stay current with social media trends, emerging platforms, and industry best practices to ensure the organization remains at the forefront of online engagement
  • Manage and mentor a direct report, ensuring their professional growth and delivering team excellence
Desired Qualifications
  • Experience with graphic design, video editing, and/or content creation tools is a plus (e.g., Canva, Adobe Creative Suite)
  • Familiarity with influencer marketing and the ability to identify suitable influencers for campaigns

Viral Nation focuses on influencer and social media marketing, offering services that help brands enhance their social media presence and drive sales. The company uses advanced technologies like machine learning and artificial intelligence to create effective marketing strategies, combining paid and organic efforts for optimal results. What makes Viral Nation unique is its commitment to being a business partner for clients, whether they are aspiring creators or established influencers, aiming to maximize their return on ad spend and reduce customer acquisition costs. The ultimate goal is to empower brands to succeed in the digital advertising market.

Company Stage

Late Stage VC

Total Funding

$178.3M

Headquarters

Chicago, Illinois

Founded

2014

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

3%

2 year growth

4%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for AI-driven influencer marketing boosts Viral Nation's service appeal.
  • Partnerships with Vertiqal Studios and Wind Sun Sky expand content creation opportunities.
  • Recognition at SXSW and Cannes Lions enhances Viral Nation's industry reputation.

What critics are saying

  • Increased competition from agencies like Clear Digital challenges Viral Nation's market position.
  • Over-reliance on gaming content may limit diversification into other sectors.
  • High expectations from influencer attendees at Cannes Lions could strain resources.

What makes Viral Nation unique

  • Viral Nation uses AI to enhance influencer marketing and brand safety solutions.
  • The company integrates paid and organic marketing for maximum social media impact.
  • Viral Nation partners with top studios for innovative content creation and distribution.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Flexible Work Hours

Remote Work Options

Professional Development Budget

Mental Health Support

Wellness Program

INACTIVE