Full-Time

Brand Marketer

Posted on 10/31/2025

Eli Health

Eli Health

11-50 employees

At-home saliva hormone monitoring & insights

No salary listed

Montreal, QC, Canada

Remote

Distributed team with asynchronous workflows; office in Montreal.

Category
Social Media (2)
,
Required Skills
Figma
Social Media
Canva
Video Editing
Requirements
  • Minimum 5+ years of relevant experience in brand, content, or social marketing (consumer health, wellness, or consumer packaged goods required)
  • Excellent copywriter with a portfolio that shows clarity, persuasion, and adaptability across channels
  • Strong writing and editorial skills with an eye for tone, nuance, and scientific accuracy
  • Comfortable creating and editing visual content (basic video editing, photography, design) using tools like CapCut, Canva, Figma, or similar
  • Proven ability to run influencer campaigns and social partnerships
  • Experience creating on-brand ads that drive engagement and conversions
  • Self-starter who thrives in early-stage, high-autonomy environments
Responsibilities
  • Copywriting, Content Strategy & Execution: Research, write, and publish high-quality, science-backed content reviewed by our medical team
  • Translate long-form writing into short-form assets for email, social, and founder-led channels
  • Create on-brand ad copy and content for performance marketing campaigns
  • Use AI tools to accelerate drafting while maintaining rigor and editorial quality
  • Community & Events: Grow and engage digital communities across Facebook, Slack, and other platforms
  • Design and run in-person events—wellness venues, retreats, and conferences where we host or participate
  • Work with founders and ambassadors to build trust, energy, and high-value conversations
  • Social Media & Influencers: Own the social calendar, publishing across Instagram, TikTok, LinkedIn, and emerging platforms
  • Repurpose content into social-native posts, reels, and videos
  • Manage DMs, comments, and feedback to ensure responsiveness
  • Partner with influencers (macro and micro) to amplify reach and credibility
  • PR & Brand Storytelling: Collaborate with PR teams to land earned media and amplify brand moments
  • Ensure consistency of voice, visuals, and storytelling across all touchpoints
Desired Qualifications
  • Bonus: background in STEM or wellness

What Eli Health does: It builds a home hormone monitoring system for women’s reproductive health. How it works: a saliva sample is measured by a patent-pending point-of-care device, with a companion app that analyzes hormone data using algorithms to identify fertile days and overall reproductive health; consumables are required as part of a subscription. How it differs from competitors: it offers at-home, non-invasive hormone monitoring with a recurring subscription model and proprietary consumables, plus personalized insights from hormone data to guide conception or contraception decisions. What the goal is: to provide reliable, convenient reproductive health monitoring and decision support while creating a steady revenue stream through ongoing consumables and services.

Company Size

11-50

Company Stage

Series A

Total Funding

$17.8M

Headquarters

Montreal, Canada

Founded

2019

Simplify Jobs

Simplify's Take

What believers are saying

  • $17M CAD Series A in 2025 fuels Hormometer production scaling and biomarker expansion.
  • Subscription model at $8 per test generates recurring revenue from consumables.
  • CES 2025 Digital Health Innovation Award validates consumer acceptance of mobile diagnostics.

What critics are saying

  • FDA reclassifies Hormometer as Class II device by Q4 2026, requiring 510(k) approval.
  • Quest Diagnostics launches FDA-cleared saliva hormone kits by mid-2027, eroding lead.
  • Inaccurate cortisol readings from circadian variability cause 50% subscription churn in 6 months.

What makes Eli Health unique

  • Hormometer uses saliva samples scanned by smartphone camera for real-time hormone analysis.
  • Targets cortisol and progesterone monitoring via 12 patent-pending saliva diagnostic innovations.
  • Provides continuous at-home profiles unlike infrequent traditional blood or send-out tests.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

7%

1 year growth

3%

2 year growth

3%
Startup Ecosystem Canada
Dec 2nd, 2025
Canada's Innovative Tech Products of 2025

Canada's innovative tech products of 2025. News summary. In 2025, Canada showcased a variety of innovative tech products, highlighting its strong presence in the global consumer electronics market. Notable products include the Clicks keyboard cases, expanding from iPhone to Google Pixel and Motorola's Razr phones, spearheaded by Canadians Jeff Gadway and Kevin Michaluk. Ecobee, despite its acquisition by Generac Holdings, continued to lead with its Smart Thermostat Essential, integrating seamlessly with major smart home platforms. Eli Health, from Montreal, launched the Hormometer, a groundbreaking saliva-based hormone tester, while also securing a record $17-million Series A funding round for a Canadian women's health tech startup. Nanoleaf, originating from Toronto, introduced the affordable Smart Multicolour Floor Lamp, appealing to tech-savvy consumers. Vancouver-based Form Athletica released the Smart Swim 2 Pro goggles, enhancing aquatic workouts with advanced metrics. Fluance, a Canadian audio brand, presented its Ri71 Reference Stereo Powered Bookshelf Speakers, competing with industry giants. Toronto's InteraXon unveiled the Muse S Athena brain sensing headband, offering EEG and blood flow monitoring to improve mental wellness. Kobo, rooted in Toronto, offered the eco-friendly Clara Colour e-reader, challenging Amazon's Kindle. BlackBerry's QNX platform maintained a stronghold in the automotive industry, present in over 255 million cars worldwide. Finally, Haply Robotics from Montréal is set to release the MinVerse 3D mouse, targeting artists and designers in the XR space. Story coverage.

BetaKit
Jun 10th, 2025
Eli Health closes $17-million CAD Series A to fuel launch of hormone-monitoring tech

Eli Health closes $17-million CAD Series A to fuel launch of hormone-monitoring tech.

Femtech Insider
Jun 10th, 2025
Eli Health Raises $12M for Hormometer

Eli Health raised $12M Series A led by BDC Capital's Thrive Venture Fund for its Hormometer, an instant hormone monitoring system. The New York-based company has raised $20M to date and plans a beta launch focusing on cortisol monitoring. The funds will aid production scaling, biomarker development, and platform expansion. Eli Health's device offers real-time hormone tracking via saliva samples and smartphone tech, with subscription plans starting at $8 per test.

BetaKit
Apr 3rd, 2025
Healthtech startup Vopemed lands $2.29-million pre-seed funding for AI-powered surgery visuals

The city has also raised its profile through companies like Eli Health, whose at-home hormone measurement technology won a CES 2025 award for innovation.

BetaKit
Jan 17th, 2025
Home Hardware: Canadian Founders At Ces Talk Challenges And Opportunities

Canadian companies took home honours at the consumer trade show, but want more support

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