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Head of Growth Marketing
Posted on 1/3/2023
New York, NY, USA
Experience Level
Desired Skills
Data Analysis
Google AdWords
Google Analytics
  • 10+ years of experience in online marketing, with a deep focus on account-based marketing and performance-based growth marketing
  • Experience working across the full DTC marketing funnel (customer acquisition, conversion and engagement) and across the marketing mix (including online and offline channels)
  • A background in owning and managing a budget, forecasting, and delivering on monthly goals of spend, CPA, ROAS, Retention and LTV
  • Both a strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into strong marketing strategies, and a highly organized “doer,” with a data-driven mentality and a bias towards action
  • Top-notch analytical skills with a proven ability to work through data to find opportunities and actionable insights that are not readily apparent and clearly communicate them to a diverse set of stakeholders in a way they will understand
  • Proven ability to leverage multiple data sources to develop hypotheses and execute rapid test and learn strategies
  • Deep expertise of ad/web/email reporting and analytics platforms, such as Google AdWords, Facebook, Google Analytics, Optimizely, etc.)
  • Experienced with channel testing methodology, lifecycle marketing programs and multiple attribution models
  • Strong track record of effective collaboration with creative/brand marketing and product management teams
  • Experience building, leading, and managing a team of direct reports
  • Experience in a growth-stage company is highly preferred
  • Own growth marketing strategy and inform our consumer experience across acquisition and retention
  • Develop a go-to-market plan for product launches, including budget, forecast, efficiency targets, and channel and partner selection
  • Build dashboards for measuring and sharing results on business critical KPIs related to growth (volume, CAC, retention, LTV/payback) and own achievement of weekly and monthly KPIs
  • Select and set up publisher and agency partner relationships for launch and beyond
  • Plan, execute and lead paid campaigns across online and offline channels, including Paid Social, SEM, Display, Radio, TV, Podcast, etc
  • Devise a SEO strategy and cross-functional teams to execute programs that drive high-quality organic traffic
  • Post-launch, design and implement optimization tests across our end-to-end customer funnel (from acquisition through lifecycle retention)
  • Develop and drive lifecycle retention program, including transactional messaging, trigger programs and large-scale campaigns
  • Partner with cross-functional teams (product, creative) to develop advertising assets, landing pages, emails, and reporting needed to manage programs at launch and beyond
  • Own management and results of ad channels post-launch, including budgeting, reporting, and efficiency optimization
  • Collaborate with functional partners to forecast and plan company revenue growth
  • Partner closely with SDR and sales teams to ensure strong marketing and sales alignment
  • Hire, manage, and develop a team of driven, highly engaged individuals to manage marketing channels

201-500 employees

Company Overview
Kpler SAS is an automatically sourcing, processing and aggregating raw data that is collected from various sources located in London.