Vice President Brand Marketing

job purpose:

This world-class marketer will be responsible for leading our Complete Nutrition Portfolio (Core Power & Nutrition Plan), developing and implementing consumer-centric brand plans that increase trial, accelerate velocity, drive industry leading growth and build brand love/preference.

responsibilities:

• Brand Planning & Stewardship
  • Lead the development of annual brand plans that leverage consumer, category and customer insights to create clear and compelling growth strategies and key initiatives
  • Develop insights led innovation/renovation focused against creating enduring edge (brand and product) for consumers and customers
  • Partner with commercial, sales and finance to establish aggressive, yet attainable growth targets aligned with marketing investment
  • Steward performance and DME during the year to ensure annual plan targets are achieved, pivoting as needed based upon macro-environment, category dynamics and in-market results
• Creative & Connections Excellence
  • Lead the development of best-in-class creative in terms of impact and persuasion to bring brand architecture to life
  • Lead the development of holistic connections plans that drive consumer engagement, continuously optimizing ROI and overall effectiveness based upon in-market results and marketing mix learnings
  • Infuse a “test and learn” mindset across all creative and communications to deepen our connection with consumers, driving trial and building brand preference
• Omni-Channel Plan Development
  • Partner with commercial, sales and digital to align availability and plans with key channels, customers, and emerging platforms to win critical occasions and create a seamless experience for consumers
• Team Leadership & Development
  • Lead a team of 7 talented and passionate brand marketers along with our wonderful agency partners
  • Collaborate with each team member to establish clear, challenging performance goals and metrics for the year; take an active interest in professional development of team members
  • Live the values of the company and be a culture carrier for the team—a leader who is entrepreneurial, humble, collaborative, an active listener, dependable, confident but unpretentious

skills/qualifications required:

• Experience & Education
  • 15+ years of brand marketing experience with increased responsibility, at least 5 years in a leadership role
  • Ideally early career experience in a blue-chip consumer packaged goods company, followed by experience in a small to mid-size company
  • Undergraduate degree required, MBA highly desirable
• Consumer Marketer With A GM Mindset
  • Marketing guru who leads with data and insights to shape strategy and plans, however, highly competent in finance, sales, operations and leverages this knowledge when making decisions
  • Strategic thinker that is focused against winning today AND building for the future
• Modern Day Marketer
  • Intellectually curious and well versed in the latest marketing mediums and tools to drive trial and brand preference; understands the art and science of brand building
• Exceptional Leadership Skills
  • Ability to build, drive and inspire a high performing team across a growing organization. A confident, yet humble leader to their team
• Results Driven Self Starter
  • Innate desire to hold self fully accountable for delivering results with limited guidance. Combination of passion and perseverance leading to stellar results
• Collaborative, Team Based Approach
  • Able to thrive in a dynamic and fast-moving environment, eager to partner, create value-based relationships with team members up, down and across the organization

position location: Chicago, IL

reports to: Senior Vice President, Brand Marketing & Innovation

travel requirements: 20%

exempt vs. nonexempt: exempt