Marketing Media Coordinator

DORDT UNIVERSITY

JOB DESCRIPTION

JOB TITLE:               Marketing Media Coordinator

DEPARTMENT:Advancement & Marketing

REPORTS TO:          Senior Digital Engagement Specialist

PURPOSE OF POSITION:

Manage the strategic scheduling, production coordination, and delivery of the university's communications across social media, digital and print advertising, digital displays, and CRM platforms. Serve as a central coordination point for media placements, content calendars, and advertising partnerships to ensure consistent messaging, prevent audience fatigue, and maximize the reach and impact of Dordt University's marketing initiatives across multiple channels.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develop and maintain the publishing calendar for the university's primary social media accounts, scheduling posts across platforms and writing captions that align with institutional brand voice and messaging priorities.
• Coordinate advertising placements with newspapers, magazines, and other external media partners, including gathering specifications, confirming insertion dates, and tracking placements through publication.
• Serve as a primary contact for the university's digital advertising partners, managing the handoff of creative assets and ensuring materials meet campaign specifications and deadlines.
• Schedule creative for electronic billboard placements, coordinating run dates with campaign timelines and monitoring for accurate display.
• Build and maintain content schedules for digital display screens across campus, collecting submissions from campus partners and sequencing content to balance departmental requests with institutional priorities.
• Monitor outbound communications in the university's CRM (Slate) to manage overall send volume and cadence, identifying scheduling conflicts and working with campus partners to redistribute mailings so recipients are not oversaturated.
• Maintain detailed records of all media placements, publication dates, and advertising spend across channels, providing reporting to support campaign analysis and budget accountability.
• Collaborate with the creative department to ensure advertising creative assets are formatted correctly for each placement channel and meet partner requirements.
• Respond to requests from campus departments for urgent or quick-turnaround media placements, coordinating with external partners and the marketing team to accommodate time-sensitive campaigns.

• Other duties as assigned.

KNOWLEDGE, SKILLS, AND ABILITIES:

• A clear understanding and commitment to the Reformed perspective and mission of Dordt University and ability to clearly articulate and communicate the mission effectively.
• Ability to express an active Christian commitment, which shall include identification with a local organized church that holds to beliefs that are consistent with the mission of the university.
• Prospective members of the Dordt University community are expected to agree with its sexuality, gender identity, and sexual conduct policy which can be found on the DU website (contact the HR Office if you need additional information).
• Proficiency with project management and scheduling tools, including experience with content calendars and advertising management platforms.
• Strong organizational and attention-to-detail skills, with the ability to track multiple placements, deadlines, and communications simultaneously.
• Excellent written and oral communication skills, with the ability to work effectively with internal stakeholders and external vendors.
• Understanding of media buying, advertising placement, and digital marketing best practices.
• Ability to meet tight deadlines and adapt to changing priorities in a fast-paced environment.
• Associates degree or equivalent relevant professional experience in marketing, communications, or media coordination.