Full-Time
Senior Manager
Marketing Planning and Strategy, Brand
Posted on 7/7/2025
Walmart
10,001+ employees
Global retail chain offering affordable products
Compensation Overview
$90k - $180k/yr
Senior, Expert
Company Historically Provides H1B Sponsorship
Bentonville, AR, USA
In Person
- Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
- 7+ years of experience in brand marketing or integrated campaign planning.
- Strong understanding of paid, owned, and social media channels.
- Experience working with creative teams and briefing agencies.
- Excellent communication skills, with comfort presenting to and engaging with senior leadership.
- Highly organized, with a strategic mindset and strong attention to detail.
- Translate approved brand strategies into actionable marketing plans, aligning with business objectives and member insights.
- Partner with channel activation, site, social, and creative teams to develop and execute support plans across all channels.
- Lead the development of marketing plans and manage the delivery of campaign assets in partnership with internal and external creative teams.
- Monitor in-market performance and provide insights back to brand strategy partners to inform future planning.
- Represent brand support plans and performance in leadership forums; clearly articulate marketing rationale and results.
- Manage and mentor a direct report responsible for developing integrated marketing plans that support the Member’s Mark brand.
- Support brand strategy development in collaboration with agency partners, ensuring alignment from strategy through execution.
- Leading cross-functional projects
- Marketing or related field
- Supervisory experience
- Masters: Business Administration
Walmart operates a chain of hypermarkets, discount department stores, and grocery stores, providing a wide variety of products at low prices. Its offerings include groceries, apparel, electronics, and household items, available through both physical locations and its e-commerce platform, Walmart.com. The company achieves its low pricing through efficient supply chain management and large-scale purchasing. Walmart serves a diverse clientele, including everyday consumers and families, and has a significant presence in the U.S. and internationally. Unlike many competitors, Walmart also offers financial services and health and wellness services, such as pharmacies and vision centers. The company's goal is to save people money and support communities, as demonstrated during the COVID-19 pandemic through vaccine administration and essential goods availability.
Company Size
10,001+
Company Stage
IPO
Headquarters
Bentonville, Arkansas
Founded
1962
Simplify's Take
What believers are saying
- Distribution center expansion in Indiana boosts supply chain efficiency and job creation.
- Multichannel Fulfillment service attracts third-party sellers, increasing e-commerce market share.
- Beef facility opening ensures product quality and better pricing for consumers.
What critics are saying
- 'Dark' store model may face adoption and operational challenges in the U.S.
- Beef facility could attract scrutiny from environmental and animal rights groups.
- Drone delivery expansion may face regulatory and privacy concerns.
What makes Walmart unique
- Walmart's 'Dinner Tonight' platform enhances online shopping with convenient meal solutions.
- Drone delivery expansion positions Walmart as a leader in innovative logistics.
- Walmart's owned beef facility marks a strategic shift in supply chain control.
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Benefits
PTO: Paid vacation, sick time, personal time and holiday time
10% discount on regularly priced general merchandise and fresh fruits and vegetables
6% 401(k) match to all employees, including hourly workers, after one year
Roth IRA available
Associate Stock Purchase Plan
maximum and eligible preventive care covered at 100%
Health reimbursement plans
Company News
Walmart informs its members that they are launching a 'dark' store model.
Walmart has opened its first-ever owned and operated beef facility in Olathe, Kansas, marking a major shift in its supply chain strategy.
Walmart has launched a "Dinner Tonight" platform on its website and app, offering quick meal solutions through one-click baskets, a recipe hub and shoppable lists.
FORT WAYNE, Ind. (WFFT) - The Walmart distribution center in Garrett, Indiana is adding a 600,000 square foot facility with automated technology.
Walmart is expanding its drone operations in Arkansas, Florida, Georgia, North Carolina and Texas, becoming the first retailer to scale drone delivery across five states.