Senior Media Planner
Local TV/Digital
Posted on 3/27/2024
Critical Mass

1,001-5,000 employees

Digital experience design agency
Company Overview
Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Critical Mass has helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.
Data & Analytics
Consulting
Consumer Software
Fintech
Real Estate

Company Stage

N/A

Total Funding

$238K

Founded

1996

Headquarters

Calgary, Canada

Growth & Insights
Headcount

6 month growth

3%

1 year growth

9%

2 year growth

45%
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Communications
Management
Marketing
CategoriesNew
Social Media
Requirements
  • Exposure or general understanding of digital media, or relevant capstone projects or internships.
  • Familiarity with Google ad products
  • Familiarity with and passion for digital media
  • Strong interpersonal, written, and verbal communication skills
  • Ability to multi-task and meet deadlines while paying attention to details
  • Ability to work effectively under stressful situations and time constraints
  • Good project management, planning and organizational skills
  • Ability to work independently yet seek help when needed
  • Proficient in MS Office, specifically Excel
  • Independent and able to work with minimal supervision while maintaining focus and productivity
  • Flexible and able to quickly adapt to new situations
  • Knowledge of DoubleClick DCM 6 trafficking and reporting, DFP is a plus
  • Adobe programmatic experience a plus
Responsibilities
  • Coordinate the management, trafficking, optimization, and reporting of all campaign initiatives
  • Work to execute payment of invoices and pre-bill process
  • Be responsible for all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables
  • Support Marketing and Media Managers in reporting templates, management and presentations to clients
  • Be responsible for pulling and delivering accurate data in initial analyses
  • Research and prepare new information for paid media plans, RFPs, and presentations
  • Evaluate, build, and maintain relationships in the display and emerging media community
  • Stay up to date on and sharing the Marketing and Media groups on the latest trends in interactive marketing/media and developments
  • Aid in the development of “Point of View” (POV) documents on new trends or special opportunities
  • Participate in new business efforts as needed by team lead(s)