Full-Time

Addressable Strategy Manager

Posted on 4/19/2024

Mediabrands

Mediabrands

10,001+ employees

Global marketing investments and technology solutions

Data & Analytics

Junior, Mid

London, UK

Required Skills
Communications
Data Analysis
Requirements
  • Experience in digital media account management
  • Excellent verbal and written communication skills
  • Excellent quantitative and analytical skills
  • Fundamental knowledge of ad targeting methodologies
  • Good understanding of ad networks, ad exchanges, DSPs and/or auction marketplaces
  • Experience with statistics and related analysis methodologies
  • MS Office fluency, including Excel pivot tables & chart making
  • Desire to work in an entrepreneurial atmosphere and be a self-starter
  • Eagerness to get hands-on to figure out how things work
  • Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
Responsibilities
  • Operate as key client (internal and external) point of contact for day-to-day client service
  • Combine media market & technical knowledge, data analysis and client feedback to configure, operate and optimize complex campaigns to meet client objectives
  • Become an expert in the use and best practices for multiple Demand Side Platforms
  • Develop in-depth knowledge of the digital media industry and media market dynamics
  • Build on the existing relationship with campaign engineering team
  • Consult with clients and agency planning teams regarding development and alignment of campaign parameters to sell in and develop Kinesso services
  • Deliver insight into delivery and performance implications of campaign constraints
  • Design media and audience strategies and tactics to maximize economic outcomes within campaign limits
  • Ensure ops team are managing all tactical media plan requirements and are correctly implemented in DSP consoles
  • Assist in delivery of reports to track, measure, and analyze all campaign activities and drive resolution of delivery and performance issues
  • Liaise with both clients and agency teams on campaign performance and reporting

IPG Mediabrands offers tailored marketing solutions through specialized business units, including Healix, KINESSO, MAGNA, and Mediabrands Content Studio, utilizing advanced technologies to manage global marketing investments.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York, New York

Founded

2007

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-8%

2 year growth

-12%