Product Marketing Manager

About the Job Opportunity

As the Product Marketing Manager, Depot Service, you will be responsible for supporting our service business, activating marketing campaigns to generate growth through demand creation and funnel acceleration. You will support marketing campaigns by validating buying centers and personas, identifying relevant tactics, optimizing product marketing materials, and building campaign plans to meet marketing objectives. You will also create content to support the defined campaign tactics that support product positioning, market segmentation and targeting. 

What You’ll Do

• Collaborate with commercial leadership and marketing to develop the enterprise marketing strategy go to market approach.

• Ensuring marketing plans & execution are aligned with overall marketing strategy (value proposition, positioning, marketing mix, etc.) to grow leads/orders/traffic, conversion, and share. 

• Collect and analyze win/loss & competitive insight on the enterprise segment

• Recommend and develop marketing programs to improve win rate as you monitor tactic effectiveness in the market.

• Employ clinical and industry trend analysis, and market share and competitive analysis relevant to the product and portfolio. 

• Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs, buying cycles, and personas

• Work with Sales & Marketing teams to understand and optimize tactics to win-loss performance, leveraging demand generation opportunities, and providing relevant support for other campaigns, events, and tactics.

• Develop programs to gather evidence of customer success, early adopters and clinical evidence where appropriate, in order to produce customer/market proof points.

• Providing commercial teams product knowledge in product differentiation, positioning and pricing.

What You’ll Bring

• Bachelor’s Degree in Marketing, Business Administration or related field

• 3+ years’ experience in demand generation / revenue marketing, product marketing or related field 

• Healthcare product/industry acumen desired

• Team oriented – ability to motivate and work well with diverse, cross-functional teams

• Excellent oral and written communications skills

• Analytical and process-oriented skills

• Experience in market & customer insights, product commercialization and branding. 

• Develop new ideas through collaboration and execute on creative ideas

Who We Want to Meet

• You’re a self-starter with a passion for Product Marketing & Demand Generation

• You have foundational knowledge of the healthcare industry

• You’re collaborative and independent; you enjoy working as part of a team and on your own

• You take initiative to learn, lead, make recommendations, and optimize campaigns

• You’re a strong multi-tasker who can prioritize various projects to ensure timing and accuracy

• You are driven by results and are both organized and accountable for your commitments

• You’re a positive person, ready to be a champion for PartsSource, to all customers

• You have a solution-oriented mindset and like to find a win-win solution to any situation

• You have a foundational understanding of Microsoft tools (e.g. Excel, Power Point, other)

Benefits & Perks:

• Competitive salary package inclusive of base salary, incentive bonus structure, and equity incentive plan; with a full benefits package (including a 401k match, employer-paid college debt redux, and more).

• An inclusive PartsSource community - work alongside other smart, passionate people

• Growing company investing in and committed to developing the careers of our employees.

• Hybrid work environment where you get the benefits of flexibility, socialization, and productivity

• A chance to revolutionize Healthcare with evidence-based decision-making on the world’s leading Procure-to-Pay platform!