Vice President of Marketing

EnformionGO launches Lead Builder to simplify on-demand lead sourcing. May 11, 2026 New EnformionGO product gives lead brokers and marketers real-time access to targeted lead audiences Sacramento, CA, May 11, 2026 /PRNewswire-PRWeb/ - EnformionGO, an Enformion brand, today announced the launch of EnformionGO Lead Builder, a new product designed to help businesses build, price, and download targeted lead audiences on demand. The release addresses a common challenge across the lead generation ecosystem: sourcing high-quality leads quickly without relying on fragmented vendors, outdated data, or slow manual processes. With Lead Builder, users can define a target audience using a combination of demographic, behavioral, property, and professional signals, instantly preview available volume and pricing, and download leads instantly - all from the EnformionGO platform. "With EnformionGO Lead Builder, we're giving customers a faster, more direct way to access the audiences they need," said Chris Lundquist, CEO of Enformion. "Instead of waiting on suppliers or working through rigid purchasing models, teams can now generate and act on opportunities in real time." The product is designed to support both lead brokers and marketing teams, who often face similar constraints from different angles. For brokers, Lead Builder enables on-demand creation of lead inventory, helping stabilize supply and reduce dependence on multiple external vendors. For marketers, it offers a way to move beyond static or overused datasets by quickly building new audiences for testing, targeting, and campaign execution. "We built Lead Builder to remove friction from how teams access and use data," said Jordan Manavian, VP of Product for EnformionGO. "Whether you're fulfilling demand or trying to generate it, having immediate visibility into audience size and the ability to activate instantly changes how quickly you can move." The solution is powered by the EnformionGO platform, which brings together multiple data signals, including consumer, geographic, behavioral, property, and business intelligence into a single, unified experience, enabling users to build more precise, actionable audiences in real time. The launch reflects a growing shift toward more flexible, on-demand approaches to lead generation, as businesses look to move faster and operate with greater control over lead audiences and performance. EnformionGO Lead Builder is now available as part of the EnformionGO platform. About EnformionGO EnformionGO is a self-service platform that provides fast, flexible access to comprehensive identity intelligence. Powered by Enformion's proprietary identity graph, EnformionGO enables businesses to search, enrich, and integrate high-quality consumer, business, and public records data through intuitive tools, APIs, batch processing, and its Lead Builder solution. This empowers faster, more confident decision-making with reliable, real-time insights. Media Contact Christine Rhodes Product Marketing Director Enformion Ready to get started? Contact Enformion, Inc. today to request a demo or to get in touch with one of its Data Solution Experts

Enformion launches licensed Identity Intelligence Infrastructure to power AI and modern data platforms. PR Newswire Today at 9:53am PDT Enformion has launched its licensed Identity Intelligence Infrastructure, a unified data foundation designed to help organizations reduce data fragmentation and accelerate AI-driven innovation. By connecting billions of identity, contact, location, and professional data points into a high-fidelity identity spine, the platform enables more accurate identity resolution, improved analytics performance, and scalable data integration. Covering 98% of U.S. adults and delivered through flexible deployment options, the infrastructure simplifies the data supply chain while supporting modern AI and data platform needs. SACRAMENTO, Calif., April 6, 2026 /PRNewswire-PRWeb/ - Enformion today announced the launch of its licensed Identity Intelligence Infrastructure, a unified foundation designed to help data aggregators, resellers, and marketing and CRM platforms drive identity intelligence, reduce fragmentation, and accelerate AI-driven innovation. "As AI adoption accelerates, consistent identity intelligence is critical. We provide a reliable backbone that improves analytics, boosts model accuracy, and helps organizations bring innovative products to market with clarity and control," said Chris Lundquist, CEO of Enformion. As organizations scale AI and analytics initiatives, fragmented data ecosystems and inconsistent identity signals continue to limit performance. Industry research indicates that only 31% of companies consider their data AI-ready, while 34% report revenue loss due to siloed data environments (TechRadar). Enformion connects billions of records across consumer identity, contact points, location history, and professional activity to create a high-fidelity identity spine. Delivered directly into customer environments via API, batch, Snowflake, or cloud storage, the Identity Intelligence Infrastructure covers 98% of U.S. adults and incorporates deep historical intelligence streams - providing a scalable foundation for identity-driven applications. It also simplifies the data supply chain into a single, trusted provider. "Modern platforms don't need more data - they need better identity intelligence," said Chris Lundquist, Chief Executive Officer of Enformion. "As AI adoption accelerates, the quality and consistency of identity intelligence data has become a critical dependency. We're providing a reliable identity intelligence backbone for organizations - helping them grow analytics capabilities, enhance model accuracy, and bring innovative products to market with clarity and control." The robust offering simplifies data integration while providing identity resolution and operational efficiency, empowering organizations to reduce technical overhead, enhance AI and analytics performance, and unlock new product and partnership opportunities. To learn more about Enformion's Identity Intelligence Infrastructure or request a demo, visit https://www.enformion.com/identity-intelligence-infrastucture. About Enformion Enformion provides high-fidelity identity intelligence and behavioral insights that help organizations understand who people are, how they are connected, and how they move through the real world. Its licensed Identity Intelligence Infrastructure powers identity resolution, analytics, and product innovation for modern platforms. Media Contact SOURCE Enformion This is a paid placement. For further inquiries, please contact PR Newswire directly.