Full-Time

Brand Campaign Manager

Posted on 5/19/2023

ONE Finance

ONE Finance

501-1,000 employees

Financial technology firm offering integrated banking solutions

Fintech

Compensation Overview

$140,000 - $160,000Annually

Senior

United States

Requirements
  • Developing the strategy and supporting execution for multi-channel engagement throughout key points of the inbound marketing funnel
  • Designing and executing integrated marketing campaigns across channels including social media, out-of-home, TV, audio, social media, events, and partnerships with the support of channel managers
  • Measuring and optimizing campaigns including defining goals and KPIs, tracking performance, and adjusting plans where necessary
  • Leading project management for all campaign projects from inception to installation and reporting, including timelines and budgets
  • Managing external media and creative agencies to ensure projects are progressing as planned and hitting key objectives
  • Being empowered to take creative risks - develop a test and learn strategy to constantly improve advertising effectiveness and audience segmentation for media targeting
  • Working closely with your cross-functional partners, and always with the customer experience in mind, to maximize the impact of our advertising
  • Performing competitive analyses and market assessments as needed to support the projects at hand, and thinking creatively beyond banking brands for inspiration
  • 6+ years of managing and executing strategic campaigns across multiple channels, involving many stakeholders, and defined KPIs
  • An act-like-an-owner mentality. We have a bias toward taking action
  • A proven ability to create innovative concepts
  • A genuine passion for creating solutions that authentically connect with an audience
  • Thorough knowledge of media best practices including all forms of media planning and buying concepts and processes
  • Media agency and / or brand experience is required
  • Proven quantitative skills, able to translate data, performance, consumer, competitive, and industry into insights and action
  • Competitive cash
  • Benefits effective on day one
  • Early access to a high potential, high growth fintech
  • Generous stock option packages in an early-stage startup
  • Remote friendly (anywhere in the US) and office friendly - you pick the schedule
  • Flexible time off programs - vacation, sick, paid parental leave, and paid caregiver leave
  • 401(k) plan with match
Responsibilities
  • As a Brand Campaign Manager, your mandate will be to define, execute, and deliver on key campaigns that drive brand awareness and consumer preference for ONE. This role is responsible for maximizing the brand impact with innovative marketing campaign strategies across consumer-relevant activations, organic channels, store traffic drivers, media partnerships, and paid media presentation
  • This role is a mix of strategic (right time, right place, right audience) and creative (compelling and best-in class design) thinking
  • This role is responsible for:

ONE is a financial technology company that offers a comprehensive suite of financial services, including a banking app, debit Mastercard, and cash back offers, all with no monthly fees. The company's culture promotes humility, honesty, and innovation, providing an environment where employees can challenge the status quo alongside experienced leaders in fintech, banking, and tech. Backed by industry giants like Walmart and Ribbit Capital, ONE's competitive advantage lies in its high-yield savings rate and its commitment to helping customers manage their finances more effectively.

Company Stage

M&A

Total Funding

$66.7M

Headquarters

New York, New York

Founded

2022

Growth & Insights
Headcount

6 month growth

39%

1 year growth

120%

2 year growth

153%
INACTIVE