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Full-Time

Performance Marketer

Updated on 10/3/2024

CarGurus

CarGurus

1,001-5,000 employees

Online marketplace for buying and selling cars

Data & Analytics
Automotive & Transportation

Junior, Mid

Boston, MA, USA

Hybrid position requiring in-office presence.

Category
Growth Marketing
Growth & Marketing
Required Skills
SQL
Tableau
Google AdWords
Marketing
Looker
Excel/Numbers/Sheets
Requirements
  • 1-3 years of professional experience with a background in performance marketing, paid media, or campaign management across tech or agency
  • Experience or familiarity with Google AdWords and Facebook Business Manager (ability to create, deploy, and measure campaigns in each platform)
  • Bachelor’s degree in an analytical or social science major (e.g. math, statistics, economics) preferred but not required
  • Data-oriented thinker with excellent strategic, problem-solving, and critical thinking capabilities
  • Strong analytical skillset—able to translate quantitative and qualitative inputs into actionable strategic direction
  • Self-motivated, well-organized and detail-oriented - looking to jump in and drive impact immediately
  • Strong verbal and written communication and interpersonal skills
  • Sharp Microsoft Excel skills, experience with SQL and business intelligence tools (Looker, Tableau) strongly preferred
Responsibilities
  • Own traffic forecasting and financial modeling to inform consumer marketing investment – including analyzing historical performance as well as market, competitive and media landscape dynamics to determine optimal monthly budget across all markets and products
  • Build, manage and optimize paid performance campaigns in our international markets
  • Measure performance of existing initiatives and conduct data-driven analysis to identify optimization and growth opportunities.
  • Develop quantitative analysis and ad hoc reports to support marketing decisions related to: marketing spend efficiency, user lifetime value, user engagement & retention, and return on investment
  • Own traffic and conversion reporting across all business units, including exploring trends and spotting anomalies
  • Conduct deep dives & analytical investigations into inconsistent trends in data
  • Synthesize findings into actionable insights and recommendations
  • Communicate results, key insights and recommendations to key partners and senior leadership

CarGurus is an online marketplace that connects buyers and sellers of new and used cars, primarily in the United States, with additional operations in Canada, the United Kingdom, and Germany. The platform allows users to search for vehicles, compare prices, and read reviews, utilizing advanced algorithms to rank listings based on price, dealer reputation, and vehicle history. This data-driven approach provides transparency, helping users find the best deals and setting CarGurus apart from traditional car buying methods. The company generates revenue mainly through subscription fees charged to dealerships for listing their inventory, along with advertising services and value-added offerings like financing options and vehicle history reports. In a competitive market with players like AutoTrader and Cars.com, CarGurus distinguishes itself through its focus on data transparency and a user-friendly interface, aiming to be a leading platform for car transactions.

Company Stage

Series A

Total Funding

$1.8M

Headquarters

Cambridge, Massachusetts

Founded

2006

Growth & Insights
Headcount

6 month growth

1%

1 year growth

5%

2 year growth

11%
Simplify Jobs

Simplify's Take

What believers are saying

  • CarGurus' expansion into new office space in Addison, Texas, indicates growth and potential for increased market presence.
  • The company's continuous innovation, such as the rollout of AI features, demonstrates a commitment to enhancing user experience and operational efficiency.
  • Investment from entities like Daiwa Securities Group Inc. reflects confidence in CarGurus' business model and growth prospects.

What critics are saying

  • The highly competitive automotive marketplace requires CarGurus to continuously innovate to maintain its market position.
  • Economic fluctuations and high interest rates can impact consumer affordability and inventory turnover, posing challenges for sustained growth.

What makes CarGurus unique

  • CarGurus leverages advanced algorithms to rank listings based on price, dealer reputation, and vehicle history, providing a data-driven approach that sets it apart from traditional car buying methods.
  • The platform's focus on transparency and user-friendly interface distinguishes it from competitors like AutoTrader and Cars.com.
  • CarGurus' integration of AI-powered insights to help dealers adjust prices and boost sales further enhances its competitive edge.