Full-Time

Performance Marketing Analyst

Posted on 7/15/2024

CarGurus

CarGurus

1,001-5,000 employees

Online marketplace for buying and selling cars

Data & Analytics
Automotive & Transportation

Junior, Mid

Boston, MA, USA

Hybrid position requiring in-office presence.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
SQL
Tableau
Google AdWords
Looker
Data Analysis
Excel/Numbers/Sheets
Requirements
  • 1-3 years of professional experience with a background in performance marketing, paid media, or campaign management across tech or agency
  • Experience or familiarity with Google AdWords and Facebook Business Manager (ability to create, deploy, and measure campaigns in each platform)
  • Bachelor’s degree in an analytical or social science major (e.g. math, statistics, economics) preferred but not required
  • Data-oriented thinker with excellent strategic, problem-solving, and critical thinking capabilities
  • Strong analytical skillset—able to translate quantitative and qualitative inputs into actionable strategic direction
  • Self-motivated, well-organized and detail-oriented - looking to jump in and drive impact immediately
  • Strong verbal and written communication and interpersonal skills
  • Sharp Microsoft Excel skills, experience with SQL and business intelligence tools (Looker, Tableau) strongly preferred
Responsibilities
  • Own traffic forecasting and financial modeling to inform consumer marketing investment – including analyzing historical performance as well as market, competitive and media landscape dynamics to determine optimal monthly budget across all markets and products
  • Build, manage and optimize paid performance campaigns in our international markets
  • Measure performance of existing initiatives and conduct data-driven analysis to identify optimization and growth opportunities.
  • Develop quantitative analysis and ad hoc reports to support marketing decisions related to: marketing spend efficiency, user lifetime value, user engagement & retention, and return on investment
  • Own traffic and conversion reporting across all business units, including exploring trends and spotting anomalies
  • Conduct deep dives & analytical investigations into inconsistent trends in data
  • Synthesize findings into actionable insights and recommendations
  • Communicate results, key insights and recommendations to key partners and senior leadership

CarGurus connects buyers and sellers of new and used cars through its online automotive marketplace. Users can search for vehicles, compare prices, and read reviews on the platform. CarGurus employs advanced algorithms to rank car listings based on price, dealer reputation, and vehicle history, making it easier for users to find good deals. Unlike traditional car buying methods, CarGurus emphasizes data transparency and a user-friendly experience. The company earns revenue primarily by charging dealerships a subscription fee to list their cars, along with offering advertising services and additional features like financing options and vehicle history reports. In a competitive market that includes other platforms like AutoTrader and Cars.com, CarGurus stands out by focusing on providing clear data and insights to its users.

Company Stage

IPO

Total Funding

$7.5M

Headquarters

Cambridge, Massachusetts

Founded

2006

Growth & Insights
Headcount

6 month growth

0%

1 year growth

4%

2 year growth

12%
Simplify Jobs

Simplify's Take

What believers are saying

  • Digital Deal tool adoption grew 150% in the U.S., enhancing customer satisfaction.
  • Expansion to Canada shows international demand for CarGurus' digital transaction solutions.
  • Focus on affordability captures market share in $20,000-$30,000 new vehicle segment.

What critics are saying

  • High competition from platforms like AutoTrader may erode CarGurus' market share.
  • Economic uncertainty and high interest rates could reduce consumer car spending.
  • International expansion may face challenges due to differing regulations and behaviors.

What makes CarGurus unique

  • CarGurus uses proprietary algorithms for transparent car pricing and dealer reputation analysis.
  • The platform offers a unique Digital Deal tool for online car buying and financing.
  • CarGurus provides extensive user reviews and data-driven insights for informed car buying.

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