Full-Time
Vice President of Demand and Account-Based Marketing
Posted on 2/21/2025
Actian
201-500 employees
Data management and analytics solutions provider
Expert
Remote in USA
You match the following Actian's candidate preferences
Employers are more likely to interview you if you match these preferences:
- 10+ years of experience in B2B demand generation, account-based marketing, and marketing operations, preferably within the metadata management, data cataloging, or data intelligence space.
- Deep expertise in ABM technologies such as Demandbase, 6sense, Terminus, or similar platforms.
- Strong background in digital paid media, marketing automation (Marketo preferred), and martech strategy.
- Proven success in driving pipeline and revenue growth through integrated demand and ABM programs.
- Experience aligning closely with sales teams and implementing processes that drive collaboration and efficiency.
- Strong analytical mindset with experience in marketing analytics, reporting, and performance optimization.
- Ability to drive change and lead cross-functional teams in a fast-paced, high-growth environment.
- Excellent leadership, communication, and strategic thinking skills.
- Develop and execute multi-channel demand generation programs that drive awareness, engagement, and conversion across target accounts.
- Own paid digital media strategy and agency management to optimize pipeline growth and customer acquisition.
- Align with sales leadership to develop data-driven demand strategies that prioritize high-value accounts and industries.
- Lead the development and execution of ABM programs, leveraging Demandbase to engage and convert target accounts.
- Build a scalable ABM framework to support sales teams in high-touch, high-value account engagement.
- Partner with sales and field marketing to create personalized experiences and campaigns tailored to specific account segments.
- Oversee marketing operations, including reporting and analytics to optimize demand generation and ABM efforts.
- Drive marketing automation and outbound strategies via Marketo, ensuring lead nurture and conversion optimization.
- Own the martech stack, identifying and implementing best-in-class technologies to enhance efficiency and performance.
- Partner closely with sales, marketing, and revenue operations to ensure alignment on pipeline goals, lead quality, and conversion metrics.
- Develop SLA agreements with sales to ensure seamless handoff and follow-up on marketing-sourced leads and marketing qualified accounts.
- Enable sales with insights, account intelligence, and personalized outreach strategies to maximize impact.
- Drive organizational change and adoption of demand and ABM best practices across marketing and sales teams.
- Lead a team of demand generation, ABM, and marketing operations professionals, ensuring executional excellence and continuous innovation.
- Foster a test-and-learn culture, leveraging data-driven insights to refine campaigns and optimize performance.
Actian focuses on transforming large volumes of data into actionable insights for businesses of all sizes across various industries. The company provides a range of products designed for data management and analytics, including Actian Avalanche, a hybrid cloud data warehouse, Actian DataCloud for data integration, and Actian X for operational analytics. Their specialized databases, such as Actian Vector for high-performance analytics and Actian Zen for IoT applications, further enhance their offerings. Actian's solutions enable organizations to connect to multiple data sources, analyze data in real-time, and make informed decisions. Unlike many competitors, Actian offers both on-premises and cloud-based solutions, catering to businesses at different stages of their data analytics journey. The goal of Actian is to empower organizations to leverage their data effectively, leading to improved customer satisfaction, competitive advantages, and new revenue opportunities.
Company Size
201-500
Company Stage
Series E
Total Funding
$84.5M
Headquarters
Redwood City, California
Founded
2005
Simplify's Take
What believers are saying
- Growing demand for hybrid cloud solutions aligns with Actian's offerings.
- Actian's data readiness solutions cater to the rise of generative AI.
- Increased interest in data democratization supports Actian's Zeenea Federated Data Catalog.
What critics are saying
- Rapid adoption of decentralized data management may outpace Actian's current capabilities.
- Integration challenges may arise from the acquisition of Zeenea and new product launches.
- Actian faces competition in the edge computing market with the launch of Zen 16.0.
What makes Actian unique
- Actian offers a unique hybrid cloud data platform for seamless data management.
- The Zeenea Federated Data Catalog enhances data democratization and enterprise-wide governance.
- Actian Zen 16.0 supports edge computing and IoT with its embedded database solution.
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Benefits
Health Insurance
Parental Leave
Paid Vacation
Professional Development Budget
Conference Attendance Budget
Wellness Program
Company News
Actian Zeenea Data Discovery Platform Recognized for Customer ExperienceROUND ROCK, Texas, Jan. 17, 2025 /PRNewswire/ -- Actian, the data and analytics division of HCLSoftware, today announced it has been recognized as an Innovative provider and a Leader in Manageability in the ISG Buyers Guide™ for Data Products with strong performance in Capability and Validation. The analysis recognizes Actian Zeenea Data Discovery Platform's excellence in supporting metadata management applications from search and exploration to governance with data catalog and enterprise data marketplace solutions.The rise of decentralized data requires a new approach to metadata management. This approach treats data as a product that can be packaged, discovered and consumed by others within the enterprise on a self-service basis. According to ISG, by 2027, more than 6 in 10 enterprises will adopt technologies to facilitate the delivery of data as a product as they adapt their cultural and organizational approaches to domain-based data ownership. The ISG Buyers Guide assesses how well software providers' offerings address enterprises' requirements for data products software."Enterprises adopting data as a product stand to benefit from interoperability and the accelerated delivery of data products, which more rapidly provide business stakeholders with high-quality, trusted data," said Matt Aslett, director of Research, Analytics and Data, ISG Software Research
ROUND ROCK, Texas, Jan. 17, 2025 /PRNewswire/ - Actian, the data and analytics division of HCLSoftware, today announced it has been recognized as an Innovative provider and a Leader in Manageability in the ISG Buyers Guide(TM) for Data Products with strong performance in Capability and Validation.
ROUND ROCK, Texas, Jan. 8, 2025 /PRNewswire/ -- Actian, the data and analytics division of HCLSoftware, announced it has been recognized as an Honorable Mention in the 2024 Gartner Cloud Database Management Systems Magic Quadrant for the first time.Gartner Magic Quadrants identify and analyze the most relevant providers in a market based on their execution and vision. The Cloud Database Management Systems Magic Quadrant evaluated vendors that supply fully managed cloud database management systems services for some or all operational and analytical use cases.By 2028, Gartner projects that database platform-as-a-service spending will account for 78% of the market. In addition, on-premises solutions continue to grow, which underscores the significance of on-premises and hybrid solutions for certain segments.Given this evolving landscape, Actian believes it is well-positioned to help customers navigate these complexities. This hybrid environment is where Actian excels, enabling customers to integrate, govern, analyze, and manage data seamlessly across cloud, hybrid, and on-premises environments.The report also notes, "Overall, Actian provides a range of products and solutions that are trusted by customers, flexible (they run on-premises, in the cloud or hybrid), and easy to use. Its products provide an integrated data platform that supports solutions in multiple industries, including manufacturing, finance, healthcare, transportation, logistics, communications and retail.""Organizations require cloud database solutions that support both transactional and analytical workloads, integrate seamlessly with existing data ecosystems, and enable efficient data management across cloud, hybrid, and on-premises environments," said Emma McGrattan, CTO of Actian
The Actian Zeenea Federated Data Catalog, a feature of the Zeenea Data Discovery Platform, is the first new offering since Actian acquired Zeenea in September 2024 to offer a data intelligence solution enabling customers to discover, govern, and maximize the value of their data assets.
Simplifying data discovery and empowering business users with data marketplaces. ROUND ROCK, Texas, Oct. 14, 2024 /PRNewswire/ -- Actian, the data and analytics division of HCLSoftware, today announced the Actian Zeenea Federated Data Catalog, which decentralizes control of data while enabling enterprise-wide visibility and governance. The Actian Zeenea Federated Data Catalog, a feature of the Zeenea Data Discovery Platform, is the first new offering since Actian acquired Zeenea in September 2024 to offer a data intelligence solution enabling customers to discover, govern, and maximize the value of their data assets. Organizations need access to trusted data to gain insight into business conditions, drive better customer experiences, and create new products and solutions. However, traditional centralized data governance models create bottlenecks that slow innovation and decision-making