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Full-Time

Product Marketing Consultant

Ancillary

Confirmed live in the last 24 hours

HCSC

HCSC

Health insurance provider in multiple states

Financial Services
Healthcare

Compensation Overview

$58.8k - $130.1kAnnually

Mid, Senior, Expert

Lombard, IL, USA

Hybrid role requiring 3 days in office and 2 days from home.

Category
General Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Communications
Adobe Creative Suite
Lead Generation
Social Media
SEO
Journalism
Marketing
Graphic Design
Requirements
  • Bachelor’s in Journalism, Writing, Marketing, Communications, or Business and 5 years of experience in writing, marketing and communication activities OR 9 years of experience in writing, marketing and communication activities.
  • Clear and concise interpersonal, verbal and written communication skills.
  • Strong research, writing, editing and proofreading skills.
  • PC proficiency to include MS O365
  • Self-starter with ability to handle multiple projects simultaneously
  • Creative, analytical and organizational skills.
  • Experience collaborating across functional groups.
  • Detailed oriented.
  • Experience working in a fast paced, high workload environment.
  • Experience interfacing with senior management.
  • Team building skills.
  • Project Management skills.
  • Master’s in Journalism or Communications (preferred).
  • Knowledge of dental networks (preferred).
  • Web and social media experience (preferred).
  • Knowledge of SEO principles (preferred).
  • Knowledge of Dearborn Group ancillary product portfolio (preferred).
  • Proficient with Adobe Creative Suite (InDesign, Photoshop, Illustrator, etc.) (preferred).
  • Knowledge of various print, photo video production, and graphic design (preferred).
  • B2B marketing experience including digital marketing and lead generation (preferred).
  • Knowledge of AP Style (preferred).
Responsibilities
  • Driving content strategy by creating and delivering product marketing communication plans through the development and deployment of Dearborn Group’s overall marketing strategy.
  • Developing content, gathering information and research, leading, implementing, measuring and reporting on specific product marketing initiatives and programs.
  • Driving content strategy for Dearborn Group’s ancillary products by creating and delivering communication and marketing plans; and creating, implementing, measuring and reporting on specific ancillary product marketing initiatives and programs.

HCSC provides health insurance services across five states: Illinois, Montana, New Mexico, Oklahoma, and Texas. The company offers a variety of health insurance plans designed for individuals, families, and businesses, ensuring that different healthcare needs are met. HCSC's plans work by collecting premiums from members, which then fund the healthcare services covered under these plans. What sets HCSC apart from other health insurance providers is its strong focus on health and wellness programs aimed at reducing overall healthcare costs and improving the health outcomes of its members. The goal of HCSC is to be a reliable partner in health, promoting quality care and supporting individuals in leading healthier lives.

Company Stage

N/A

Total Funding

$472.7M

Headquarters

Chicago, Illinois

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • The new Houston office will create numerous job opportunities, fostering local economic growth and community development.
  • The acquisition of Cigna's Medicare businesses will expand HCSC's product offerings and geographic reach, benefiting current and future members.
  • Recognition as one of the 'Best Places to Work in IT' and having a CEO listed among the 'Most Influential People in Healthcare' highlight HCSC's strong leadership and positive work environment.

What critics are saying

  • The $231,900 fine from the Illinois Department of Insurance for an inaccurate provider directory could damage HCSC's reputation and trust with members.
  • The integration of Cigna's Medicare businesses may pose operational challenges and potential disruptions.

What makes HCSC unique

  • HCSC's strategic expansion into local communities, such as the new Houston office, emphasizes its commitment to economic growth and local workforce development, setting it apart from competitors.
  • The acquisition of Cigna's Medicare businesses significantly enhances HCSC's capabilities and reach in the growing Medicare market, providing a competitive edge.
  • HCSC's collaboration with Feeding America to address root causes of hunger showcases its holistic approach to community health, beyond traditional healthcare services.

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