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Product Marketing Manager
Posted on 7/27/2022
United States
Experience Level
Desired Skills
Market Research
  • 5-10 years of experience in a B2B product marketing role
  • Experience with SaaS offerings in the B2B SMB and/or enterprise markets
  • Outstanding English communication skills to explain and translate complex technical concepts into simple and intuitive communications
  • Experience designing sales collateral from scratch based on sales conversations, sales calls, product interviews, user interviews, market research, and your own experience
  • Product marketing certification from Pragmatic Institute or Product Marketing Alliance is desired
  • Healthcare experience preferred; a working knowledge of Gastroenterology, Orthopedics, Dermatology & Plastic Surgery, or Ophthalmology fields is desired
  • Bachelor's degree required, Master's degree preferred
  • Research and define our user personas, their specific needs, pain points, and goals that we can help address
  • Research, document, and operationalize particular customer use cases and problems that ModMed solves
  • Identify and define the key value drivers which differentiate ModMed in the market
  • Partner with sales, product management, customer success, and engineering teams to refine and evolve our product roadmap
  • Partner with sales, product management, customer success, and engineering teams to refine and evolve our product roadmap
  • Develop product marketing collateral such as website pages, blog posts, white papers, webinars, videos, slide decks, and data sheets supporting the buyer's journey communicating the value of ModMed
  • Participate and contribute to field and industry events as a ModMed evangelist and thought leader
  • Develop and deliver product, market, and industry-specific enablement to the ModMed sales team
  • Partner with vertical marketing team to create campaign messaging and content as required to support ongoing marketing initiatives
  • Participate and support win/loss analysis to understand why we win, where we win, who to target, and what to avoid
  • Leads the competitive analysis program and supporting software platform
  • Support research into competitive threats and challenges to understand how to position ModMed in a rapidly changing market
  • Research and track overarching market trends and patterns
Modernizing Medicine
Company Overview
Modernizing Medicine's EMA is an electronic medical record (EMR) software application.